Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,658)
Q&A (144)
Media (414)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Camika C.
Williamsburg, VA
100 reviews
I really love Aveeno Active Naturals products line. My entire family used this particular lotion and it keeps our skin very moisturized. That's a major plus during the winter months.
Shannon B.
Hartsville, SC
28 reviews
Ive used the is a few months ago and my skin feels amazing anytime I've used it . It leaves your skin so soft and smooth feeling rejuvenate d. Its amazing ,I definitely recommend it
Autumn F.
857 reviews
These products are excellent the wash makes your skin smooth after the shower and then adding the lotion on top of that makes your skin feel silky. Me and my mother use this all the time.
Jennifer r.
Loxley, AL
14 reviews
Both the wash and the lotion are great moisturizers. Gentle on the skin. No fancy smells. Does everything that you would expect a great moisturizer to do. Soaks in leaving no residue on skin. Don't recommend putting on face. Lotion is very thick.
Sierra O.
Oceanside, CA
29 reviews
I have highly sensitive skin and this seems to be the best moisturizer on my skin. It doesn't leave my skin oily or clog my pores. It hydrates my skin to the perfect amount needed.
Erinie b.
Ridgewood, NY
82 reviews
Aveeno makes the best lotions, leaving skin soft and smooth. They don't have any obnoxious scents either. I have noticed a difference in my skin after days of using this product.
Amanda M.
10 reviews
I really enjoy this lotion and have purchased it multiple times but I only purchase it on sale. This lotion has a faint smell but it leaves my skin so soft. It isn't a huge difference that I need to have it all the time and justify spending extra on it but when its on sale, I stock up!
Ashlee H.
127 reviews
Great everyday lotion! I normally use bath and body works cream lotions so I like having something in scented when my skin is acting up and something that is a little bit lighter
Samantha C.
Spartanburg, SC
7 reviews
I like this bundle. I like to try to use all natural or as close to all natural materials in my house. I was not as happy with this as other products I have used. I would use it again. It is great for my kids and myself who all have Excema.
Rachel I.
Wauwatosa, WI
21 reviews
I usually just buy whatever product is on sale- which is how I got to try Aveeno. I haven't had a moisturizer that works as well as Aveeno before! It was the middle of the winter and we were in the mountains and my skin was just beggingg for hydration! Aveeno delivered. Love this lotion.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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