Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,644)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Meagan J.
Blanding, UT
88 reviews
This is my favorite lotion! Not only do I use it for my facial moisturizer I love using it on my kids! It really helps settle my kids eczema down. I love that this doesn't have a strong scent and I love the consistency of it. Aveeno is a brand I trust and love.
Cynthia S.
Santa Clarita, CA
177 reviews
One of the my favorite body lotion moisturizers! My mother has been buying this for me for as long as I can remember and to this day we still purchase it! The scent smells so clean and lovely and it really keeps you all moisturized up, will always be repurchasing!
Sarah R.
Oklahoma City, OK
216 reviews
I use this daily. I have very dry skin especially in winter months. This lotion is fragrance free and as much as it moisturizes, it does not feel greasy. It is great for my sensitive skin.
Jazmin D.
18 reviews
This is it, don't look for anything else. Hands down the best lotion out there. I apply it daily, religiously. My skin is always hydrated and never oily. I always get complimented on my skin, and I know this product has a lot to do with it. I buy mine at Costco or Sam's Club, and many times with a coupon!
Susana M.
Menifee, CA
6 reviews
We have been using Aveeno Daily Moisturizing Lotion for years! I buy a two pack at Costco every few months. Its formula is thick and creamy and goes on smoothly. It's great for kids as well for adults. Love how quickly it our skin absorbs it and last all day!
Savannah G.
Pleasanton, CA
18 reviews
This lotion leaves your skin feeling so smooth and soft. I bought it from Target. You can get it from any local drugstore. It is not pricey at all. This is by far one of my favorite lotions for dry skin. I would definitely buy it again once I run out of it.
Kimberly P.
18 reviews
Love all the aveeno products I have tried. I love all the lotions creams and even the makeup! I buy all my products from Walmart and I wouldn't recommend all products to those with sensitive skin and wants something natural. I will continue buying these products 
Jennifer R.
54 reviews
I really love this lotion because it leaves your skin smooth and it doesn't leave your skin dry, so it works best in the winter time. Pus if you don't like scented lotions, this is the one.
leanna t.
28 reviews
I really like this moisturizing lotion. I've used it for the longest time ever and it lasts for a very long time. I've recommended it to my mom and I see that she uses it too and likes it. It is pretty effective from what I see and it hasn't disapointed me yet.
Payton H.
Fort Wayne, IN
34 reviews
This is great lotion. I absolutely love it. It really helps with dry skin. A pro would is that it works and has no smell. A con would is that there is not enough aveeno products. This is a great value. Not at all pricey. I would buy this again in a heart beat.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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