Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,630)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Ginelle W.
Bloomington, MN
10 reviews
I love this lotion! It doesn't irritate my sensitive skin and it soaks in so I don't get that sticky lotion feeling. It's a great product at a great price. I first got it to help heal a fresh tattoo but I use it everyday. I would recommend this to everyone.
Lindsay G.
38 reviews
This is a great lotion because it truly does moisturizer your skin and it is simple. It does not have crazy scents and isn't too thick or thin. I would r commend this product to anyone and I would purchase it for myself again as it has the perfect comsistency.
Hannah P.
American Fork, UT
7 reviews
I actually use this as both a facial moisturizerand regular lotion, and I absolutely love the way it feels on my skin. It stays on all day, I cam feel it working on my skin. Very gentle. The smell is faint and not overwhelming at all. It just leaves my face feeling silky smooth for hours! Love this lotion!
Jennifer F.
Greensburg , PA
87 reviews
This product is one of my staples. I use this product like crazy in the winter months or whenever my skin is dry and itchy. Not only is this product moisturizing but it is also very soothing.
Meagan J.
Blanding, UT
88 reviews
This is my favorite lotion! Not only do I use it for my facial moisturizer I love using it on my kids! It really helps settle my kids eczema down. I love that this doesn't have a strong scent and I love the consistency of it. Aveeno is a brand I trust and love.
Jennifer R.
54 reviews
I really love this lotion because it leaves your skin smooth and it doesn't leave your skin dry, so it works best in the winter time. Pus if you don't like scented lotions, this is the one.
Sarah R.
Oklahoma City, OK
216 reviews
I use this daily. I have very dry skin especially in winter months. This lotion is fragrance free and as much as it moisturizes, it does not feel greasy. It is great for my sensitive skin.
Gianna M.
Irving, TX
16 reviews
Really great lotion. Leaves the skin feeling super moisturized and smooth. Don't mix this lotion with others on your skin because it will begin to cake up on your skin. I love this lotion, and it is great for your face.
L B.
37 reviews
Aveeno is hands down one of the best moisturizer on the market. AVeeno is a little pricey but the quality ois worth every penny. CVS and local drugstores sell the line. It is also very gentle on the skin and very good for eczema. I buy this often for my daughter. 
Winni Y.
3 reviews
I have eczema and this has helped so much with my rashes. It is super gentle, especially since it's made with oatmeal. It's incredibly soothing and there's no scent at all. I will definitely buy a bottle of this again!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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