Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,619)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Rose S.
Massillon, OH
148 reviews
This is my favorite lotion to use. Keeps my skin soft and smooth without the dryness of fragranced lotions. Doesn’t make my skin oily or feel like everything I touch is going to fall out of my hands like some of the other lotions I use. Would defiantly recommend to others.
Courtney W.
Milton, FL
80 reviews
Purchased at: Walmart
I use this lotion literally every day! It is the most soothing and hydrating lotion there is. I even use it on my face if it gets really dry and it does not irritate it at all. I buy this constantly. Would recommend to everyone! Aveeno® Daily Moisturizing Lotion
Melissa M.
Aguilar, CO
550 reviews
Let me just tell you I have some dry elbow in the water an Aveeno daily moisturizer is amazing I use after getting out of the shower an it makes my elbows come back to life an I mean I could use my elbows as sand paper but I swear by this you must try it definitely recommend
Diana H.
Templeton , MA
191 reviews
This is by far my favorite lotion that I have ever used. I have sensitive skin that is prone to dryness several times a year and this lotion keeps my skin hydrated without feeling greasy. It has a wonderful mild smell and is easy to find in stores and reasonably priced.
concetta b.
Deltona, FL
596 reviews
First time buying this product as recommended by a friend and has good reviews. Use it everyday and lasts all day just great! The scent is nice isn’t harsh but smells good. I would definitely recommend as a good moisturizer that lasts it’s even great for sensitive skin!!
Jenna N.
80 reviews
I love the way it moisture’s and keeps my hands smooth. It doesn’t have a nasty oatmeal scent. I don’t think there are any cons to this lotion. The moisture stays pretty much all day and I use it daily. It helps with eczema and when you’re having an allergic reaction.
Ashley S.
33 reviews
This lotion is a life saver!!!! oh, how I love it! I received this as a little sample and I just couldn't believe how well it worked. It is a very gentle lotion that truly moisturizes. It is a little more light than I expected but it still worked pretty amazing. 
Haifa L.
Columbus, OH
58 reviews
Siriously this is one of those products that are life changing. My skin is extra dry and since I moved to a cold weather it was dried than ever. I gave a try to this amazing product and I’m not Changing it anymore. Great value and made my skin soft like never before 😍
Carly S.
Deerfield, IL
42 reviews
This product is fine, but other products have provided better results. The packaging is not eye catching. The product is smooth going on, but not crazy about the scent. I would not recommend this lotion to others.Aveeno Daily Moisturizing Lotion with Oatmeal
Ashley V.
Las Vegas, NV
33 reviews
This is a good, basic lotion to moisturize your skin. I have used Aveeno a lot in my life, and I don't always love the smell of this one in particular, but it's not bad. It is a little bit heavy for my liking, but I do use it from time to time. Very sleek packaging!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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