Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,619)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Jessica A.
19 reviews
It's do rare to find a product that works amazing! This product is great for you skin. Truly moisturizes your skin. Great for those with skin issues like eczema. Great product. Worth the buy
Dawn S.
138 reviews
AVEENO is without a doubt the best lotion I've ever used! I've tried others here and there and have been disappointed so Ijust stick with AVEENO always now. It's super gentle, infact I've had slight cuts and it never burned but rather helped healing faster. Outsanding product!
Jeanette D.
Santa Ana, CA
107 reviews
I normally buy Aveeno products for my children so I decided to give it a try for myself, it's great! The wash goes on well and smells good. The lotion dries very quickly and also smells good.
Crystal R.
Canyon Country, CA
5 reviews
Ever since my sister was two years old she has had a skin condition and we have always used Aveeno. It's a really great product and it helped her subside all of the rashes she was getting. Now that she is almost 16 years old she is completely clear and healthy.
Dana S.
Battle Ground , WA
32 reviews
I've been using the Aveeno Active Naturals Lotion for the last several years. It is fantastic for dry, sensitive skin. My son, whose skin reacts to heavy perfumes and additives, loves this lotion too.
Emily T.
11 reviews
Aveeno daily moisturizing lotion has been my number one hand and body lotion for years! It's unscented and moisturizers my skin all day. I have a tube in my bathroom, by my bed, in my purse and one at work! I love this for my hands and I can wash them a few times and still feel moisturized. Number one favorite!
Emily B.
Richland, WA
23 reviews
Very moisturizing lotion. I love this in the winter when I skin is always feeling dry. Recently I changed my soap to a product that's very drying for body acne and like to use this on my legs afterwards to help my skin not flake. Works well if slathered on at night before bed, I wake up with the softest skin.
Lindsey C.
28 reviews
This lotion is perfect for in the car, backpack, or anywhere on the go. The lotion easily comes out and has no scent so it isn't overwhelming. It keeps your skin smooth and soft for hours and I would recommend this product.
Lauren N.
4 reviews
Great feel to it. I use it on my daughter as she had terrible ecsma ad a baby so it lovely and gentle and cleared up her skin. I wasn't disappointed by the product at all. It is definitely something I'd recommend and keep on my shopping list for future purchases
Kimberly S.
Alpine, UT
90 reviews
I have just begun trying this moisturizer but I really love it. It makes my skin nice and hydrated and I love that it doesn't feel watery compared to other moisturizers I've used in the past.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.