Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 586 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,664)
Q&A (144)
Media (414)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Alex S.
50 reviews
This lotion is great! It’s fragrance free and made with oatmeal and soy products. It keeps your skin moisturized all day too. The price is reasonable for how good the lotion is and I would definitely buy again! P.S. It helps fade sunburns and keep you from peeling just as good as aloe!
AY ☯.
San Jose, CA
62 reviews
Let me tell you that I have been using this lotion my whole life. Literally I take this everywhere I go when I travel or I carry a little bottle in my purse. I have realllyyyy dry skin and this helps me keep moisturized the whole day. I put this every morning and night after a shower.
Katie M.
91 reviews
I have really sensitive and dry skin and this is the only body lotion that relieves it without making me break out in a rash. It’s lightweight but penetrates deep to provide moisture.
Melissa B.
Anderson, CA
506 reviews
This, although it says it's fragrance free has a weird scent to it. Not a fragrence scent just a weird smell. But it does moisturize well and doesn't leave you feeling sticky or oily so I think it's a great lotion. It's great for sensitive skin and people who are sensitive to fragrance!
The B.
14 reviews
Because I suffer from combination skin, I need products that can do double duty of keeping my oils at bay, while smoothing out my dry areas. Aveeno Active Naturals does an amazing job of keeping my combo skin soft and supple, without leaving me too oily. I highly recommend it. 
Jordan M.
264 reviews
I personally do not see what is so special about this lotion. I will say, it's not sticky and goes on very well. However, it doesn't really moisturize my skin that well. I don't think it smells that great either. I would recommend it only if you're not looking to spend a lot of money.
Gaby O.
Stevenson Ranch, CA
19 reviews
I've used this aveeno lotion years ago, stopped using it, then recently went back to it. Now I remember why this was my favorite lotion in the past. It just works great with my sensitive skin, it applies smoothly, and keeps my skin moisturized for hours! I'm definitely going to keep repurchasing and stick to this for a long time!
Vik V.
41 reviews
My favorite lotion of all times. My hands get so dry and this is the only lotion that helps keep it moisturized and doesn’t leave sweaty or dry hands after. There’s no fragrance which is a plus. I been using it for over 5 years and will continue buying it. Definitely worth it.
Brooke M.
150 reviews
I love this lotion so much because it keeps my skin really moisturized and non-greasy. I’m also going to try using this under a self tanner tonight and see how it works! It’s very gentle as are all of aveeno’s products and I would recommend it to anyone who has sensitive skin.
Courtney G.
Augusta, ME
442 reviews
I absolutely recommend this lotion ! I have dry skin during the winter months , and I use this . My dry skin subsides , and my skin feels so soft and smooth.I like the smell of it too.It's a very light smell . I find this worth the buy. I buy this locally . Reasonably priced.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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