Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,658)
Q&A (144)
Media (414)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Sally J.
47 reviews
Wonderful lotion for dry sensitive skin! I can use this lotion year round and it always does the job. I have sensitive skin especially in the dry winter months and this is soothing and moisturizing. I love how natural it smells and will definitely keep using this daily!
Stephanie M.
12 reviews
I enjoyed this lotion. It smelled nice and was not oily or greasy. I generally will buy this when it is on sale and with a coupon so that it is almost the same price as the cheaper lotion. I will buy it again once it goes on sale.
Lisa P.
N Salt Lake, UT
98 reviews
My son and I both have very dry skin, and this helps our skin feel much softer and less dry. The formula really soaks in without feeling oily. I love to stock up on this when it goes on sale at Costco.
Ashley H.
Inman, SC
12 reviews
This is my favorite lotion to use. I am so sensitive to scents and I love that this product really does not have one. No can also only apply once a day and my skin feels hydrated throughout the day.
Anna L.
29 reviews
I use this lotion everyday and it keeps my skin feeling very soft and smooth. I will sometimes use this on my face but it can leave a heavy feeling on my face. It does not have a strong smell, which I prefer so that it will not compete with any fragrance I choose to use.
Jenny C.
287 reviews
Personally I'm not a big fan of this moisturizer it's very thick and whenever I apply it, it feels thick and I hate moisturizers that are thick it makes it feel like my skin didn't soak up any of the hydrating qualities that a lotion should have... just feels like a thick layer on the surface of my skin
Ashley O.
Abingdon, VA
9 reviews
My daughter suffers with eczema and I have to put lotion on her daily. I have always heard good things about Aveeno products so I decided to try them on her. I like this lotion because it doesn't have a strong smell, it's not oily and it makes her skin smooth and not as itchy.
Cassie B.
California, MD
116 reviews
This is my daily after shower body lotion. I have used this for over 5 years. It makes my legs feel so soft. It melts into the skin wonderfully and doesn't leave and oily or greasy feel to the skin. My dry sensitive skin so easily soaks this up. Whenever I feel like trying something new, I always miss this and come back to it.
Ashley S.
81 reviews
I really like this wash and lotion, it is smooth and has a nice scent. It is a good price for the bundle and is sold everywhere so that is nice! I have noticed with my skin the lotion gets slick when I get wet. Like, if I apply the lotion and then get in the pool a few hours later it will be a slick layer in my skin.
Isabella🌸💞 S.
Miami, Florida
20 reviews
Super good product if you have sensitive and dry skin, usually one bottle lasts me about a month. This product is very inexpensive, I use it everyday in the morning and at the end of the day. I buy this product at target or Walgreens. I personally would recommend this product.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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