Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,615)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Ashley O.
Abingdon, VA
9 reviews
My daughter suffers with eczema and I have to put lotion on her daily. I have always heard good things about Aveeno products so I decided to try them on her. I like this lotion because it doesn't have a strong smell, it's not oily and it makes her skin smooth and not as itchy.
Stephanie G.
East Orange , NJ
120 reviews
I absolutely love Aveeno ! Its my number one pick when it comes to lotion. It keeps my skin moisturized and super soft all day. I even noticed that a lot of my dark spots over time go away as well. I highly recommend this lotion especially if you have sensitive skin like me.
Marcie G.
Laredo, TX
11 reviews
The best moisturizing lotion out there. It leaves your skin feeling baby soft. It can be found at Walmart and HEB. It is a little pricier than most lotions however it is definitely worth it. I have purchased this time after time!
Nou L.
669 reviews
I love this Aveeno lotion! It's super moisturizing while being lightweight. It's also not overwhelmingly scented like those lotion from BBW. I think it is definitely worth purchasing a big bottle!
adriana p.
Aurora, CO
9 reviews
I am in love with this moisturizer, i use it all the time even my husband uses it. am going to say that it's not cheap but i always buy, it lasts a lot and can't complain about it. really like that your skin absorbs it and it stays soft and smooth. i will keep buying it.
Danniell K.
Van Buren Twp, MI
18 reviews
We have lots of people with eczema in my house and we buy this lotion with just about every grocery trip to the store. It is awesome. Great for after kids' baths and my husband even uses this as his facial moisturizer and he's never had a breakout with it! Highly recommend!!
BreAnna F.
Riverton, UT
112 reviews
This isn't terrible. I liked how light-weight it is. It is a tiny bit greasy, but that goes away as it absorbs. This works great for my dry skin. It has a nice fragrance and it is great on my hands
Candrice J.
Madison, IL
7 reviews
I have to purchase this quite often along with the Aveeno Therapy for my son who has Eczema. It works wonders. It doesn't make him feel itchy or leave his skin greasy. When he uses this he has less irritation and rashes. Great buy.
Ashley S.
81 reviews
I really like this wash and lotion, it is smooth and has a nice scent. It is a good price for the bundle and is sold everywhere so that is nice! I have noticed with my skin the lotion gets slick when I get wet. Like, if I apply the lotion and then get in the pool a few hours later it will be a slick layer in my skin.
Laura E.
Fort Lee, NJ
66 reviews
I bought a couple of these after falling in love with it. Then when I went to just buy the bigger bottle, I guess they changed the formulation or something. It smelled weird, and would dry out my skin. I have more of a normal skin type, but this would really dry out my skin.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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