Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,643)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Berbie L.
8 reviews
This lotion works very well as a really good body butter and if you have flaky skin you should probably use this or you might fall to shreds right now. I don't know what you would do without this. Also works to make your feet slippery
Rebecca J.
3 reviews
I love this Aveeno Daily Moisturizing Lotion. i always had trouble finding lotion that didn't mskr my skin oily or have to be reapplied through out the day. I only need to apply Aveeno Daily Moisturizing Lotion once in the morning. It keeps my skin moisurized all day and does not need to be appied again until the next morning.
Sequoya F.
Holley, NY
74 reviews
This is a pretty good lotion it works it's not ultra greasy and Jennifer Aniston is the spokesperson and she looks great! I wish the smell was a little bit better that's why I only gave it 4 stars out of 5
Justine A.
2,082 reviews
I like this lotion. I do however find that is is better for the spring/summer. I need something heavier like a body butter in the winter. This doesn't work enough for the winter on eczema and dry skin.
christine s.
Neptune, NJ
7 reviews
I love the lotion. It keeps my skin moisturized for the whole day. Every time I use the body wash, it keeps my skin soft and smelling good. After I dry myself off, i use the lotion and my skin feels softer than ever. The aveeno products are not pricey and I buy it all the time!
Andrea C.
San diego, ca
5 reviews
I love this lotion, it's a great price and it makes my skin so smooth. I love that it's fragrance free because sometimes lotions can smell too overpowering. I apply it after my showers and it makes me feel clean and super moisturized.
lacramioara W.
Taylor, MI
13 reviews
Great product, I use it for my kids and myself. It's great on our sensitive skin. It moisturizes very well. I recommended it to my mom as well and it helps her out since she has sensitive skin due to her diabetes. I love this lotion.
Emily K.
Stuart, FL
11 reviews
Hands down my favorite moisturizer! It's thick enough to make you feel hydrated without making your skin feel greasy or oily. The spf is an added bonus. Makes my makeup go on smoothr and holds all day
Katie K.
Green Bay, WI
19 reviews
We use this lotion a lot during the winter months because it is pretty heavy and moisturizing. I have noticed that it lasts most of the day and is fragrance free, which is nice because then my boyfriend can use it without feeling like it leaves a feminine scent. Great for colder months, may be a little heavy in warmer ones.
sarah r.
Raleigh, NC
81 reviews
So, if you have skin issues, I think this is a great choice. It is light, absorbs quickly and has no fragrance. And you know how some "no fragrance" options still have that smell? Not so with this. For me, I want a little more lasting feel to the lotion, I prefer that kind of moist feeling on my arms after lotion. With this is goes in so fast, it almost feels talc-y if that makes sense.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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