Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,647)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Lauren H.
76 reviews
The best lotion for dry winter days. It lasts over 24 hours after application and doesn't have that greasy or sticky feel after you put it on. Best use for normal to moderately dry skin.
Marina H.
La Porte City, IA
3 reviews
I've used Aveeno Daily Moisturizer for a little over a year. It started out well, but as time went on, I realized that the effects were very temporary, lasting maybe a few hours.

The texture and consistency is rather perfect to my standards. It's not too thick, not too runny.

The price isn't all that bad, but u get what you pay for.
Lina C.
Victorville, CA
25 reviews
I have very dry skin, that is often flakey and red, and it's uncomfortable. I often found myself unknowing scratching myself which often left my skin feeling very sensitive. Luckily I purchased this and my skin started feeling much better. Within days, I felt my skin much more hydrated and the redness went away. I would definitely recommend this product for all those who have dry itchy skin.
Shaun B.
Jefferson City, MO
6 reviews
I really enjoy using this product because I have very sensitive skin & its the kind of lotion that feels good & helps keep my skin Nice & refreshing I also Enjoy using the aveeno body body wash because of the same effect . I would most definitively buy this product
Jami S.
Westerville, OH
48 reviews
This isn't anything special but it gets the job done and it's very easily accessible since it's carried almost everywhere. This didn't irritate my sensitive skin so that's always plus! Don't have anything bad to say, but I also can't recommend it since it's just alright in my opinion. 
Alexia M.
Astoria, NY
157 reviews
I don't use anything else on my skin! I have sensitive skin and even some dry areas and Aveeno is gentle and moisturizing. I use it daily after showering or even washing my hands. It keeps my skin soft and helps calm any dry skin or itchy areas. It has no scent and overall is super gentle.
Zoila S.
Los Angeles, CA
27 reviews
My entire house hold uses this. It is a staple in our home! It provides daily moisture without the strong perfumes and residue of other brands. everyone from my 2 year old to my 75 year old mom loves it!
Keleigh C.
20 reviews
As someone who suffers from eczema, I have tried every body lotion on the market, and this is the only one that keeps me moisturized all day. This lotion doesn't irritate my skin at all, and a little of the product truly goes a long way.
Charlotte H.
51 reviews
GREAT MOISTURIZER! This is my go to face moisturizer because I have super oily skin so it hydrates my skin without turning me into a grease ball. Smell is pleasant and I would defiantly recommend! GREAT
Natalie M.
Auburn, WA
83 reviews
This lotion is one of my absolute favorites! It leaves your skin very moisturized! This is a very effective product and leaves you refreshed! This is also an affordable product and I highly recommend it!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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