Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,622)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Tara U.
3 reviews
Aveeno lotion is perfect for just about any purpose. If I run out of facial moisturizer, I will probably be using my Aveeno for the next few days. I like that it comes in all sizes so I can have one in my purse, my car, at work, and at home!
Giavonni F.
Missouri city , TX
56 reviews
This is one of my go-to moisturizing lotions, it is super delicate on my sensitive skin. It is so gentle I am able to use it on myself and my children. I love this lotion and will definitely continue to use it. If you are looking for a great lotion to keep in your purse, this is wonderful
Dilara A.
Columbus, OH
7 reviews
This is a GREAT product. It's not too high end. I can find it at Walmart for like 5 bucks! The consistency is perfect for dry, sensitive hands. In the winter, I just rub some on in the morning and it last me the whole day. This is always a repurchase and I will DEFINATLY recommend it
Samantha F.
3 reviews
I have always used aveeno lotion products especially nice that they don't have fragrance or leave any residue. These help ensure I never get dry skin episodes. Always consistent and very reasonably priced lotions. Feel good about buying this
Kristina S.
27 reviews
I don't use this too often but when I do it is very helpful. I mainly use it during the winter months when my skin is very dry and chapped. There have been times where my skin gets so chapped and red it is painful (on my hands and legs) and this lotion really soothes it and restores my skin.
Katie G.
Santa Ana
69 reviews
I bought this after destroying my hands at work because I had to wash them all the time. I appreciated that it didn't leave my hand greasy but I found adding aquaphor to this lotion worked best for healing my hands. I'd recommend this product to anyone who hates the greasy lotion feel.
Thea D.
Brooklyn, NY
9 reviews
I like this product because it doesn't leave my face feeling greasy, but sometimes my skin feels a bit dry shortly after applying. But I like for my skin to have a more matte look so I can't really complain.
Alexandra B.
Haverhill, MA
207 reviews
This is my favorite aveeno formula. Great for those with dry skin. I use this when I'm damp out of the shower and it feels very smooth, smells nice, and is very effective. I have sensitive skin and has done nothing damaging. I would recommend this to people with dry skin, or sensitive skin
Daniela M.
New Brunswick, NJ
14 reviews
My daily lotion. Great to protect against dry and cracked feet. I love moisturizing my feet in this lotion and sealing it in with a fluffy pair of sucks. I wake up the next day with very soft toes and heels. Great moisturizer for the price.
Maree C.
Shelbyville, KY
3 reviews
All of my children have ecezema. We have tried all of the Aveeno products with no help. The Curel with the red label works best for one and Coco Butter lotion works well for another. The Aveena body was for ecezma works better than the lotion.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.