Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,632)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Jaymee G.
Stockton , CA
43 reviews
I recommend the Aveeno Active Naturals Daily Moisturizing Lotion to anyone who who suffers from dry skin or just needs a scentless moisturizer. This lotion is a quality product because it works wonders on skin and helps relieve dry irritated skin.
Katie J.
Louisville, KY
33 reviews
I'm convinced any Aveeno products are excellent. They're gentle yet cleansing on the skin. My skin feels moisturized and refreshed all day! I've been repurchasing this constantly and have even got my family hooked on it as well.
Jasmine F.
1 review
This is pretty much the only body lotion that I use consistently. It's very moisturizing, unscented, and not oily. The product looks thick but feels light on the skin. The 20 fl oz bottles also last forever, even though I use it every day. However, since it stays on the skin for a long time, I normally only use it directly before going to bed.
Noel B.
Laurel, MS
3 reviews
Dry skin is such a problem for me and my mom. She has severe eczema and I have sensitive skin. We both use aveeno for our needs. Aveeno is formulated strong enough to power through her eczema, and it's mild enough to not irritate my sensitive skin
Micaela E.
West Hartford, CT
99 reviews
Great lotion, not too smelly or oily. I use it often and it works great. It smells clean and nothing more which I like. I hate when lotion stays wet on your hands for too long and I find that this one doesn't.
Chicago, IL
6 reviews
This is an excellent lotion. Out of the bottle it is light however once placed on the skin it does feel a bit heavy but not uncomfortable. It definitely gets rid of dry patches and feels healing and soothing.
Audrey K.
Rexford, NY
24 reviews
I love this lotion! It's non greasy and keeps my skin so hydrated. I use this after I shower and my skin feels soft every time. At an affordable price this product just can't be beat. I've purchased this multiple times and will continue to do so.
Daisha G.
Bronx, NY
23 reviews
This product is great for dry skin because it replenishes the skin. It also doesn't leave a heavy residue or the feeling of lotion like most other lotions. It is light, scent less and absorbs into the skin quickly. It is safe enough to use on the face and body preventing dry and flaky skin.
Stephanie T.
Maspeth, NY
8 reviews
It smells nice and glides on smoothly on the skin. I don't like that it's a small bottle and kind of expensive. It does last all day, so I don't have to reapply but I wouldn't buy it again unless it's on sale.
Anne J.
Minneapolis, MN
122 reviews
My favorite every-day lotion is Aveeno! It's so moisturizing and lightweight after you let it sit and dry - plus it's available pretty much everywhere. I also love how you can buy large quantities since I use so much of it. Highly recommend to anyone/everyone, such an essential product to have!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.