Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,649)
Q&A (144)
Media (412)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
danielle b.
Davison, MI
5 reviews
This lotion is so good for my skin. I have proasis and cant use a lot of products with chemicals in it. This is the only product that i can use and it don't irritate my skin. It's a bit pricey but it is worth it because it is good quality. I would definitely recommend this product to someone.
April M.
Winston Salem, NC
30 reviews
Love this lotion, Best product on the market! Relieves my dry skin, moisturizes 24 hoours straight, no greasy feel to your skin.. Plus fragrance free, dermatologist approved and helps if you have eczema like I do, flares upp different times of the year. Lotion helps to keep mine under control.
Danielle R.
367 reviews
I use this lotion everyday and I LOVE it!! It absorbs into the skin fast, and it leaves my skin feeling hydrated and moisturized ALL DAY. I highly recommend this product to anyone who has dry or sensitive skin!
Brianna M.
Springfield, OH
4 reviews
Aveeno Daily Moisturizing Lotion is a wonderful product! It is a bit pricey, but they are mostly long lasting!! I bought mine at a local Wal-Mart after I tried a friend's product. I recommend this product to people that have a little bit of money!
Noel B.
Laurel, MS
3 reviews
Dry skin is such a problem for me and my mom. She has severe eczema and I have sensitive skin. We both use aveeno for our needs. Aveeno is formulated strong enough to power through her eczema, and it's mild enough to not irritate my sensitive skin
Michelle b.
121 reviews
Love this lotion! I'm allergic to a lot of things. This is one that I'm not allergic to and it helps keep my dry skim moisturized all day long. Which is hard to find for me. Definitely something I recommend!!
Katie J.
Louisville, KY
33 reviews
I'm convinced any Aveeno products are excellent. They're gentle yet cleansing on the skin. My skin feels moisturized and refreshed all day! I've been repurchasing this constantly and have even got my family hooked on it as well.
Sandra V.
96 reviews
Summer of winter This lotion is all year round lotion. I can't live with out my Aveeno lotion. None sticky, all day moisturizing, great size bottle for a great price. usually but them at Sam's Club or Costco.
Chicago, IL
6 reviews
This is an excellent lotion. Out of the bottle it is light however once placed on the skin it does feel a bit heavy but not uncomfortable. It definitely gets rid of dry patches and feels healing and soothing.
allison h.
Palm Coast, FL
2 reviews
Aveeno is honestly one of the best moisturizers. it keeps your skin smooth, refreshed, and hydrated all day long. I usually buy these at Costco where it comes it in a bundle. Works for dry skin, oily skin, whatever, it's very gentle I've never had a skin reaction toward it. 10/10 recommend!!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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