Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,651)
Q&A (144)
Media (412)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Hanna S.
Easley, SC
64 reviews
I loved using my Aveeno Daily Moisturizing Lotion. I bought it at Walmart, and it was very conveniently priced. My skin felt healthy and moisturized throughout the day if I applied it in the morning. I would definitely recommend this brand of lotion!
Talisa E.
New York, NY
89 reviews
This is the lotion I use regularly. It's sensitive enough on my skin and still does a great job hydrating. I use it daily after each shower and I never feel sticky. I would absolutely recommend using this lotion.
Kasey J.
35 reviews
This is the only lotion that I use consistently. I use coconut oil to moisturize in the morning and at night but I use this for my hands and any other area that I want to moisturize without being oily. It is amazing and is the only lotion that doesn't make me feel super greasy. You can tell it really sinks in and does work but doesn't come at the cost of not being able to open a door handle for the rest of the day.
Jennifer G.
San Angelo, TX
18 reviews
This is one of the only body lotions I can use that doesn't dry out or irritate my skin. I love that it's non-scented and that I can buy a smaller travel size bottle to keep with me in my purse, car, and office.
Autumn G.
71 reviews
My favorite lotion! This is my go to every time I have problem dry skin or when I get a new tattoo! I always recommend this to my friends and family when they talk about healing tattoos or itchy skin. I think the price is definitely affordable and I buy this item at least 3 or 4 times a year minimum!
danielle b.
Davison, MI
5 reviews
This lotion is so good for my skin. I have proasis and cant use a lot of products with chemicals in it. This is the only product that i can use and it don't irritate my skin. It's a bit pricey but it is worth it because it is good quality. I would definitely recommend this product to someone.
Alexandra M.
3 reviews
I use this product every day for body and face, it is amazing. I love it. It's amazing for dry and sensitive skin and is really gentle. It absorbs well, isn't sticky and smells great. It's an amazing moisturizer and I have repurchased this many times.
Saphire Z.
Baraboo, WI
101 reviews
I've been using this lotion since I was about ten years old. Aveeno is the number one lotion brand I use on both of my children (who have mild eczema) and I recommend it to anyone who asks me about lotion brands.
Jessica M.
Compton , CA
227 reviews
If you or someone you love has very sensitive skin and can't have anything with fragrance this is the lotion for you. Because with this not only could I be around my little sister's but it didn't give them any reaction. This lotion is great for people that have very sensitive skin. It is very moisturizing and very affordable.
Ann-Marie H.
106 reviews
🙌 my go to body lotion! I have sensitive allergy prone skin that gets chapped in the winter, I put this on after my shower everyday and I feel like a baby. Nod still use a heavier duty hand cream for chapped hands, but for body in general I love it! It doesn't leave that gross residue some lotions do.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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