Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,651)
Q&A (144)
Media (412)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Raye S.
Fairmont, WV
23 reviews
Perfect lightweight lotion. I use this when I am a bit more sensitive to scents, and find the moisture lasts all day. It's extremely gentle and scentless. You could scent it with essential oils as well, which I love
One of the only body lotion making a real difference on my skin. I know it's a good product and I can tell my skin is softer when I use it. It smells good for a fragrance free lotion and because it's fragrance free my sensible skin isn't aggressed. It smell just fresh and natural even. Therefore, it take a moment to really dry, but it's worth the wait.
AVEENO Daily Moisturizing Lotion helped improve the health of your dry skin. I have very bad dry skin, so aveeno only helps. The formula contains Active Naturals Oatmeal, clinically shown to help moisturize and relieve dryness. This lotion guarantees moist, softer, smoothr and healthier-looking skin.
Laina P.
Hiawatha, IA
29 reviews
This is the best lotion, in my opinion, for healing tattoos. It's a great value and a little bit goes a long way, so you really feel like you get your money's worth. It's super gentle and I only use the unscented one on new tattoos. I highly recommend it for daily use and for use on healing tattoos.
Emily B.
156 reviews
While this isn't my go-to lotion, I do like it in a pinch when I need a good boost of moisturizing power. The smell is what puts me off, but it does keep my legs nice and soft when they get too dry. I also like to use it on my feet before bed when they're dry or tired. Definitely relaxing and nourishing for them.
Kasey U.
Murfreesboro, TN
14 reviews
I use this lotion for everything! It is unscented so I have always used it on my tattoos and it is the best quality. It is ultra moisturizing and I don't have to keep going back to the bottle every hour just to refresh the soft feeling I want in my skin!
Kasey J.
35 reviews
This is the only lotion that I use consistently. I use coconut oil to moisturize in the morning and at night but I use this for my hands and any other area that I want to moisturize without being oily. It is amazing and is the only lotion that doesn't make me feel super greasy. You can tell it really sinks in and does work but doesn't come at the cost of not being able to open a door handle for the rest of the day.
Denise D.
El Paso , TX
36 reviews
This is literally the only lotion I use . It's what works best on my skin & it leaves my skin feeling hydrated & moisturize throughout the day . I buy it at Walmart & it's at a good price point . I recommend this
Hanna S.
Easley, SC
64 reviews
I loved using my Aveeno Daily Moisturizing Lotion. I bought it at Walmart, and it was very conveniently priced. My skin felt healthy and moisturized throughout the day if I applied it in the morning. I would definitely recommend this brand of lotion!
Jennifer G.
San Angelo, TX
18 reviews
This is one of the only body lotions I can use that doesn't dry out or irritate my skin. I love that it's non-scented and that I can buy a smaller travel size bottle to keep with me in my purse, car, and office.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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