Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,651)
Q&A (144)
Media (412)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Joanne L.
82 reviews
It really helps with moisturizing my skin. I use it after I shower every day. My skin gets very dry in the winter and this helps a lot. A great thing is that it doesn't make my skin feel sticky after applying it either.
Jessica C.
Oshkosh, WI
5 reviews
Leaves skin feeling very soft and has a wonderful sent! At first it worked great but for my skin nothing works well for long. While very gentle it seemed like I had to put the lotion on constantly or my skin would crack.
Megan G.
Milford, OH
27 reviews
This product is great for skin moisture. I'd pick this over any other moisturizing lotion. When I put it on, it went on silky and smooth and dried quickly without being oily. I love that it did not have a strong scent.
Melissa R.
Miramar, FL
238 reviews
I like to use this lotion on my legs and body to keep my skin soft and hydrated. I like that the price is affordable. It's gentle on my skin and it doesn't irritated. I buy the lotion at Cvs or Walmart. I do recommend it.
Jaqueline P.
Salinas, CA
19 reviews
I have very dry skin and so I have to apply multiple times before I am satisfied. It also leaves an odd smell and feels waxy so afterwards I always apply Suave or another lotion that has a pleasant smell and feels silky.
Hailee F.
Van Nuys, CA
24 reviews
I like this product for my body, which is why I say is four out of five stars.
It was very effective, I share it with my roommates
it does have nice packaging, it did meet my expectations
because I am picky on products if I don't like it then I don't buy it again,
I will recommend to friends and family.
Nikaury M.
Bronx, NY
14 reviews
I actually LOVE LOVE this product! I have really dry skin and I apply this everyday after I shower and my skin just feels so amazing an fresh. Also helps with cracked dry skin. I had a problem in the crease of my nose I applied some of this an a day and half after my skin was moisturized and felt great.
Carrie T.
San Diego, CA
14 reviews
Ave enough is a good lotion it's 1 of 2 lotions I would ever buy. I buy it from WALMART or CVS. It's pretty fair priced it's very effective keeps ur skin happy. You'd love it for sure.. give it a shot you might never use another lotion again as long as u live
Meagan W.
Bakersfield, CA
407 reviews
I absolutely love Aveeno. It is one of the best brands for lotion and it is pretty affordable. It works very effectively and definitely met my expectations. It works best right after the shower. I recommend it to anybody
Kristen K.
Phoenix, AZ
13 reviews
This is my daily body lotion, works wonders on keeping my skin soft and nourished (even my feet!). The smell is just OK (not too fragrant, it's very neutral - enough that my husband likes it too). I buy this regularly.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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