Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,651)
Q&A (144)
Media (412)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Aden T.
186 reviews
Aveeno's products are all ahead of their game. They are extremely moisturizing, while not carrying heavy, perfumed scents. I bought this once before and used it fully, while it has been a while since I have used/bought it again, it made my skin feel really good. Wish it had more long-lasting moisturizing effects
Stephanie S.
60 reviews
I like to use this lotion when my body feels slightly dry. It has a light scent to it, but nothing overwhelming. It's very moisturizing. It's affordable and can be found at almost any grocery store in the beauty/body care aisle.
Sara A.
Canonsburg, PA
36 reviews
My favorite lotion! I'm a product junkie so I'm always trying new skincare and such but at the end of the day I always come back to this stuff! It's affordable for one and it doesn't bother my sensitive skin. And it really does a great job of moisturizing (but it doesn't leave skin greasy at all.) Totally recommend!
Manasi D.
Plantation, FL
11 reviews
I am really satisfied with this product I loved it
It has no smell at all but it moisturize for almost 24 hours so it's a amazing product I can say because I have dry skin so I really need to use this one every day .... :)
Marisa K.
2 reviews
Use it every day, typically twice a day. Use it on my face and arms, it keeps your skin smooth. Lotion is light enough it does not cause acne for me. Tend to buy it at Target. It lasts all day, I typically use it morning and night. Id recommend this product.
Melisabeth R.
58 reviews
I love aveeno products, they are really good i recommended, they are gentle for the skin for all the family members, is super effective my girl have ezcema and aveeno help a lot. Aveeno complete my expectations and i buy again.
Laura R.
Miami, FL
22 reviews
i like this lotion because it moisturizes well, doesn't irritate sensitive skin (it's excellent for after shaving) and its scent, or rather lack of, is completely undetectable. i never have to worry about the 'smell' of this lotion clashing with any fragrance because it smells like absolutely nothing witch is perfect cuz i dont like moisture lotion with any smell
Laine M.
Daphne, AL
38 reviews
I love this product. It leaves my skin feeling soft and smooth without feeling greasy. The body wash makes me feel so clean but not oily. I use this on myself and 6, 3, and 1 year olds because it is so mild and effective. This product has also helped with eczema flare ups. I do not have any complaints!
Joanne L.
82 reviews
It really helps with moisturizing my skin. I use it after I shower every day. My skin gets very dry in the winter and this helps a lot. A great thing is that it doesn't make my skin feel sticky after applying it either.
Breanna N.
682 reviews
I been using this lotion for a month and I love it. I don't know if previous cleanser products or the cold weather made my skin start to get dry. I love how it keeps my skin mosturized until I use it again the next day. I get dry spots on my face and this helps alot. I like scented lotions but Aveeno is LIFE!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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