Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,644)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Heidi P.
6 reviews
I love this lotion! It is scent less and keeps my skin hydrated without feeling greasy ever. The only complaint that I have about it is when you get close to the end, the pump stick doesn't reach all the way to the bottom so you end up wasting quite a bit of lotion :(
Megan T.
Richardson, TX
19 reviews
I love aveeno a lot! I've been using this for as long as I can remember and it is very gentle and it doesn't irritate me at all! it's also not pricey at all for good quality lotion. I recommend this for anyone who needs a moisturizing lotion without irritation.
Amy D.
Phoenixville, PA
43 reviews
This is a great staple to have- the lotion doesn't really have a scent so you can wear it with perfume and it won't compete. It's light, creamy and rubs in immediately for smooth skin. I purchased this as an aftercare for a tattoo.
Regina J.
Philadelphia, PA
47 reviews
Good but not great. I use Aveeno face products everyday so I thought thus would be good too. It serves the purpose of moisturizing my dry skin, but I ended up using at night after baths and not for everyday wear outside because it didn't last throughout the day.
Tai C.
Huntington Beach, CA
3 reviews
This lotion is a little more expensive than some other options, but it's totally worth it. When I use it in the morning, I still feel moisturized later in the day, even after washing my hands. I keep a large bottle at home and small one in my purse, but I never need the small one, it just ends up getting used by my friends since my morning application lasts so long!
Mabel M.
Bronx, NY
23 reviews
This is great for dry skin. It doesn't leave your skin too oily but it really moisturizes for the entire day. I absolutely love this pack because it also brings a travel sized bottle. For the price, it's definitely worth it.
Yemi O.
Windsor mill , Maryland
11 reviews
OMG.... This is my everyday lotion😇😍😍😍😍😍😍 I usually purchase this item at Sam's Club. The price is roughly about $12-15 dollars. I love this item so much because it lasts forever and it comes with a traveling size. Being African American, I need a lotion that will last all day and keep me from being ashy😔😔😔😔😉.
Amy Y.
33 reviews
I love this lotion!! It's great because it moisturizes and makes my skin feel super soft and smooth, it doesn't have a strong scent, and it does not leave a oily feeling on your skin!! The price on these are reasonable, especially if you can buy them like I do (2 in a pack). I would definitely buy this again!
Venessa M.
Keyport, NJ
9 reviews
For the past year my family and I have been using this lotion and are very satisfied with it. It's very gentle and my children have extremely sensitive skin. I purchase it at Costco. no skin irritations at all and dry skin is gone. Definitely will keep purchasing!
Madison W.
Eden Prairie, MN
6 reviews
I love this product, and it is a frequent purchase of mine. What I love about it is that it doesn't leave your skin super greasy, and it soaks into your skin right away. After using it I did notice the dry spots on my skin going away. It is affordable, and it is worth it to buy the larger size. Also, I purchases the smaller size to keep in my purse and my backpack.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.