Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,628)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Maritza M.
91 reviews
This is a must have for me. Only lotion I use because it is very effective. I have eczema so it definitely helps with that too and doesn't irritate my skin like most fragrance lotions. Packaging is very nice and portable and it is very afforable
Hannah M.
149 reviews
I love this!! It's one of the only things I use on my hands that doesn't make me feel greasy. It's so moisturizing. I think it's a good price and it's perfect for the winter time. Highly recommend to people sensitive to scented lotions!
Jessica C.
Dallas, GA
18 reviews
I love the smell of Aveeno and it leaves your skin feeling so soft and smooth all day! It is the best moisturizing lotion that I have! My cousin and I both broke out from the sun and it was the best medicine to dry burnt skin!
Meredith A.
Summerfield, NC
15 reviews
Everyone needs this product there is nothing more gentle for your skin and it is a great value in this pack. It is gentle enough to use on a baby and I absolutely love it for my sensitive skin. I feel so natural and clean when I use this product and now suave and other cheaper brands are not even worth it to me!
Ashley H.
33 reviews
I enjoy all of the smelly lotions you can get at Bath & Body Works, or anywhere really, but this is probably one of my favorite non-scented lotions to buy. This is the only moisturizing lotion I will use when I get a new tattoo (when told to use it) and works best for my skin, especially when my eczema flares up in the winter time because it doesn't give my skin the burning feeling compared to some of Eucerin's lotion products.
margo s.
42 reviews
Aveeno is the only product i constantly buy over and over! from their wash to their lotions, it does such a great job in keeping moisture to the skin while not clogging pores. it is very friendly to those with sensitive skin.
Heather H.
Jacksonville, FL
62 reviews
I get very dry itchy skin and I've tried so many different brands of lotions and this is still my all time favorite. My skin feels healthy. I love that it's not overly scented or greasy. It absorbs well and keeps my skin happy.
Estephany H.
Long Beach, CA
141 reviews
Really love the way this lotion makes my skin feel. I feel as though my skin is repairing since I do have dry skin. Smells great and it's super light, doesn't leave skin oily. Definitely recommend this to anyone who has dry skin
Arzell Anne E.
Poway, CA
12 reviews
I use this for my face daily. I have very sensitive skin. Anything with a scent or harsh chemicals my face freaks out. I love this lotion so much because even using it one time it helps my face stay moisturized the whole day. It very good priced and its easy to find.
Paulina G.
Arlington , TX
83 reviews
Aveeno Has always been my favorite ever since i was such a little girl its a repeated user ive bought it so many times ive bought it at target or walmart extremely effective and so efficient I strongly recommend this to others!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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