Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,634)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Angel G.
Phenix City, AL
203 reviews
I absolutely love this moisturizer. It's perfect for my skin (which is a combination-oily and dry. I use it before makeup and I'm set! It's reasonably priced and you can get it most anywhere. I definitely would recommend giving it a try!
Rachael W.
Titusville, FL
217 reviews
I liked how well this lotion absorbed into my dry often washed hands! The scent wasn't over powering either! Only giving it a 4 because I prefer thicker lotions. It wasn't runny but seemed a bit watery. However it still works great on my hands! I prefer cream for the rest of my body but I was my hands so often and they are so dry! I was a bit surprised how moisturized they felt after using!
Alexa A.
3 reviews
The packaging is pretty so small so it can go into any carry on. The product is more on a pricey side but considering the benefit of the lotion and it's natural ingredient, I'd give it a four star. I bought this at Target and I would definitely buy it again.

One thing I would suggest is for them to change the cap. It can get messy if you didn't scoop up all the lotion you squeeze out.
Karrie H.
Canton, IL
183 reviews
I received this as a gift for Christmas... I like the lotions aveeno have but I probably wont purchase just because I like things that smell pretty....lol This product did leave my skin a little greasy especially on these hot sunny days.
Mariah S.
Austin, TX
86 reviews
This lotion is really great and makes my skin feel amazing immediately after using. There is a really subtle but refreshing smell. Cost is very affordable for the product and I would recommend. My only problem is that I wish it had more of a lasting moisturize vs just one day.
Cassie B.
Howard City, MI
51 reviews
Makes my skin silky and soft. An every day must for my son and I. A little goes a long way so it's nice to know I'm getting my money's worth. I wish I could buy it buy the gallon , I love it so much! I get mine from Meijer. I absolutely love and would buy again in a heartbeat!
Clarissa C.
Cedar Park, TX
7 reviews
I love this lotion, it works so great on my sensitive skin. It lasts all day and isn't too oily on my skin. Pretty inexpensive and the bottle lasts for a long time. Can find at Walmart or Target, any store like that. Would buy again and recommend to anyone with sensitive skin.
Debbie C.
Throop, PA
502 reviews
I really like this moisturizer. Keeps my skin feeling fresh doesn't cause any breakouts on my very sensitive skin. Walmart has the best price in store if you're shopping in a store. Its cheap lasts a long time and really refreshes your skin.
Mikaelah L.
American Cyn, CA
12 reviews
This product was not harsh on the skin, and went on very smoothly. I use it on a daily bases everyday after the shower, I just got this product at Target or Walmart for pretty cheep. I liked the scent very calm, sometimes a harsh or really smelly sent can bother you threw out the day but I did not feel like that in this case.
Rebecca R.
Winchester, CA
152 reviews
This lotion is gentle and moisturizing at the same time. I like that the scent is mild and not overbearing at the same time. Not a perfumey scent so it's very usable on a daily basis. It also doesn't make me sweaty like some lotions do.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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