Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,631)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Leidy Johana Z.
Woodhaven, NY
455 reviews
This is my carry on cream !! Is super hydrated and i really like because it dry super fast , especially in the winter . super recommend.
I bought it in the supermarket and some pharmacies.
I have been using this product for almost 5 years now .
Stephanie M.
Waterford Works, NJ
3 reviews
I specifically purchased this lotion for my fresh tattoo! It was a nice, cheap price and did just the trick. I used the bottle for about two weeks before I no longer needed it but because it was unscented, it did just the trick! I would recommend this lotion for future tattoo care-takers.
briseida S.
Compton, CA
426 reviews
This product i used it when my son was smaller and had really rough skin because it was hot and he would rash out his body and it would be very red so i applied this all the time and kept going away and it kept my son skin so soft and less redness
c J.
Saint John, IN
8 reviews
I bought this in a pack of 2 from Costco. It was a good value but I don't think it works very well for my dry skin. I'm on the fence about how I feel about the fact that it is unscented. On the one hand I like it, but on the other hand I also like lotions to have some sort of scent to "feel better". I'm not sure I will be purchasing this again mostly because it does not moisturize that well for me.
Rachel M.
25 reviews
Love this lotion! It doesn't breakout my sensitive skin. It isn't super thick for really cracked feet or dry legs, but it's perfect for my face so next time I will buy a smaller bottle since it's sooo large!
I'd recommend this to all my friends!
Rachel H.
226 reviews
Personally I am not a lotion fan, but I have used the Aveeno daily moisturizer for years. The consistency is somewhat thicker than a typical liquid moisturizer so it really locks in the moisture. I have sensitive skin, and I love how I can get an unscented lotion.
Karen L.
Cedar Hill , Tx
108 reviews
My husband use to purchase this for my daughter because of her eczema as a child and it relieved itchiness that we continued buying for her @ 20! Aveeno is very gentle to the skin it's works wonders for dry skin! I highly recommend Aveeno products
Pinal P.
Osceola, AR
187 reviews
 I LOVE THIS STUFF. It goes on smooth and absorbs quickly. I usually get mine from Sam's club where they have a 2 pack and a travel size bottle for around $10. My favorite thing about this is that it's fragrance-free, because after showering I don't want to smell like I dumped all the liquids from Bath and Body Works onto my body. It may not be as moisturizing as other lotions that are greasy, but it keeps your skin well hydrated without being slimy or oily which I love. You could use this and run out the door without being oily or smell like fruity lotion. Definite repurchase.
Selina A.
Lakewood, OH
9 reviews
Very light and clean. Love how "deep feeling" the lotion feels after I moisturize. However, I cannot use the lotion and that BB cream simultaneously (the BB cream removes the lotion). Price wise is not bad because the product lasts a long time!
Teresa K.
Manasquan, NJ
146 reviews
I have been trying to transition to all cruelty-free products but this one is really hard to let go.  I have naturally dry skin and this product really hydrates me up!  It's unscented so it is not offensive and doesn't make me greasy.  I will continue to use this product until I find an all-natural alternative that works just as good!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.