Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,630)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Shanelle M.
Oklahoma city, OK
131 reviews
I love the feeling of the Aveeno Naturals wash and lotion! The combination of both leave my skin feeling soft. The lotion does not leave a greasy feeling and has a great smell. I love that my whole family can use the Aveeno products because it is for sensitive skin.
Megan J.
Rossville, GA
6 reviews
This keeps my skin so soft and clear. I have an usually dry t zone, and this definitely combats that. It is incredibly effective. I would recommend this to everyone with dry skin. The packaging is awesome as well! Great, great product. Aveeno is the best!
Isabel O.
13 reviews
I've only used this product once or twice and I was satisfied. The lotion was great and it worked just as well as the body lotion I have used for a very long time. I really recommend this for people with dry skin because in my case it really helped me!
Sarah S.
Junction City, AR
1 review
Love love love! I actually bought this for a family member, and ended up using it all myself! I have really dry feet(I know, weird) and I bought this hoping that it would be better than other products I have used before. I wasn't disappointed. This stuff is great, super luxurious, and non-greasy. :)
Alex M.
10 reviews
This is my backup lotion for the times when I run out of my Charity Pot lotion from Lush. This lotion doesn't irritate my skin but it's not particularly moisturizing. It also takes a lot of effort to completely rub in the product. I probably wouldn't buy it again if I had other options available.
Acacia C.
Cleveland, OH
10 reviews
I actually love this product! Not only do I use Aveeno products on myself, but for my children too. It softens our skin, and has a wonderful scent too, every new one that I try I feel is well worth the purchase ! I love it , simply amazing products.
Kelsie L.
Saint Louis, MO
19 reviews
This is the best lotion I have ever used. It never leaves you feeling greasy and gross, just soft and happy. I have very sensitive skin, too, so it is difficult for me to find a lotion that is not irritating. This lotion has never been irritating whatsoever. I use it every morning after I shower.
Hannah M.
La Habra, CA
67 reviews
I love to use this in the shower!! I don't have to even use lotion after I get out of the shower bc it keeps my skin super soft. This product exceeded my expectations and it great for my sensitive skin! I do recommend this to people when they ask.!
Sonia H.
Rupert, ID
88 reviews
By far my favorite go to lotion. It keeps my skin feeling so soft and supple. It works wonders for my dry peeling skin in the winter time. It has a pleasant smell, I highly recommend this product. I buy it at Walmart and it is really good value for the price.
Brianna H.
Kennesaw, GA
9 reviews
I love that this lotion is unscented because not only can I use it on my dry skin, I keep a travel sized bottle in my purse so that I can use it on my fresh tattoos (I have A LOT). It's got a nice consistency and it absorbs into the skin quickly so I don't feel like I am rubbing it in forever!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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