Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,648)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Isabel O.
13 reviews
I've only used this product once or twice and I was satisfied. The lotion was great and it worked just as well as the body lotion I have used for a very long time. I really recommend this for people with dry skin because in my case it really helped me!
Ambrosia O.
14 reviews
This is my favorite moisturizer. I use it every morning after my shower and every night before going to sleep. My skin always feels hydrated without and sticky or heavy feeling. I also like that it doesn't have a scent, so I can put my perfume on over it.
Angela R.
Santa Cruz, CA
72 reviews
Really loved this! Great for the skin it felt moisturizing and nice. The packaging worked well and I enjoyed it. It did meet my expectations and I would purchase again from Target. I recommend for everyone to use it especially for women who have dry skin
sabrina w.
bourbonnais, IL
32 reviews
The Aveeno Daily moisturing lotion is a must have. I don't use or buy lotion often but get this brand when I have a new tattoo I need help healing. This lotion does not sting or have that caked on feeling in top of the tattoo. It helps repair the skin no burning no stinging just a good calling feeling. Most importantly it moisturizes the skin immensely.
Angela C.
Cypress, TX
10 reviews
I love this lotion, it goes on easily and doesn't leave you feeling wet or slippery after you apply.

You feel the moisture sink into your sink almost instantly and you can still feel it after several hand washes.

I would recommend this to anyone who has dry skin and needs that extra push of moisture.
Katelyn C.
Northampton, PA
191 reviews
I use this as a face moisturizer! I wanted something not too expensive that'll work great (if Jennifer Aniston can uses it so will I let's be honest) and honestly it's AMAZING. At first I saw "glycerin" as an ingredient so I knew it would get tacky but it feels amazing and light on the skin. I really do love this product!
Shanelle M.
Oklahoma city, OK
131 reviews
I love the feeling of the Aveeno Naturals wash and lotion! The combination of both leave my skin feeling soft. The lotion does not leave a greasy feeling and has a great smell. I love that my whole family can use the Aveeno products because it is for sensitive skin.
Marina C.
Brooklyn, NY
59 reviews
This is my favorite lotion. The smell is clean and gentle for people like me with eczema, non irritating. Its my go to lotion for my full body including my face. I love it and would definitely recommend it to anyone with sensitive skin or a skin condition.
Hannah K.
Clarksville, MD
6 reviews
We buy this from Costco and it's a pretty good value. This is our family's go-to body lotion. It's very gentle and non-irritating, but I have noticed that it's not the most moisturizing, especially in the winter months. Pro of that is that it absorbs into the skin very quickly. I recommend this for people who are looking for a gentle daily moisturizer and don't need intense moisturization or anything like that!
Veronica U.
Norwalk, CA
68 reviews
This cream is the best I've ever used on my face ...I use this daily .... Especially because of the weather my face has been dry and I started using this morning and night and I wake so soft and not all dry and flaky and I have very sensitive skin so to find something that doesn't break out is a miracle .. So yea I recommend this lotion for all skin types
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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