Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,629)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Danielle K.
Saint Joseph, MI
262 reviews
I just bought this bundle for the first time last week and love it so far! I've used the individual lotions before and they continue to impress. What I like about this bundle is the affordability of getting the 3 in a bundle instead of all individually.
Emily B.
San Jose, CA
30 reviews
Love this lotion. It works great on my skin. I like that there is no scent and it doesn't leave any gross residue on my hands after applying. The only thing I don't like is the pump. I have had multiple bottles where the pump doesn't work once there's only about 2.5 inches of lotion left in the bottle. Plenty enough that it should work but it doesn't.
Rosie V.
Tobyhanna, PA
23 reviews
I use these for all three of my kids ! They have bad skin that gets dry and these are truly the best product for them ! I usually get them at rite aid .. They are a little pricey but really worth it ! Anyone that has kids with Eczema I highly recommend !
Angela R.
Santa Cruz, CA
72 reviews
Really loved this! Great for the skin it felt moisturizing and nice. The packaging worked well and I enjoyed it. It did meet my expectations and I would purchase again from Target. I recommend for everyone to use it especially for women who have dry skin
Casey R.
San Jose, CA
7 reviews
I honestly really love this product. It's very soothing for my super sensitive skin. I honestly recommend purchasing the project if you want more clear & smooth skin. I've purchased products similar to this from a Korean but haven't seen results better.
Pam L.
Wayne, MI
208 reviews
Tried this at a friends house and really enjoyed it. Feels great and has a clean, light, and gentle smell. Feels a little greasy afterwards but nothing too bad. Price is average. Great for sensitive skin and as a gift. Highly recommend this product line.
Elizabeth K.
Lynchburg, VA
11 reviews
My favorite lotion for no-nonsense hydration. I've been using the same 2 pack I bought at Costco for almost 5 years now so a little goes a long way. The only downside to me is that it isn't scented and I do like a nice scented lotion.
Selena R.
136 reviews
I got a sample of this body lotion at my local Walgreens and it made my skin nice and soft. A big down side for me was that, yes it smelled good, but only having had it on for a couple of minutes the smell gave me a headache so....I'm never using it again.
Christina M.
7 reviews
This is the lotion my entire family uses to have hydrated and smooth skin. I've had particularly dry skin on my hands, feet, and legs since I was little, and after my mom started using this lotion on me, it went away. I carry a small bottle of this lotion with me everywhere I go In case I need it because it cures my dry skin right away! Love this moisturizer!
Dawn T.
85 reviews

It perfectly help smooths out my skin and I really like how there isn't a super strong smell that most lotions do. It actually leaves my skin soft and supple even If I used the day before and didn't use it that day. I would highly recommend this lotion.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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