Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,644)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Kayla D.
Elberta, Alabama
25 reviews
I use this on my face because I have sensitive skin. It leaves my face a little greasy after a few hours but it does a great job of getting rid of that tight feeling after cleansing. Overall great product. I love Aveeno and will continue buying their products!
Melissa O.
Orlando, FL
32 reviews
Absolutely love this pair! The aveeno is tuff on dirt and has my skin feeling so clean and soft. The lotion compliments the wash and makes my skin so soft. I love that they are natural products and my kids can use it as well. Definitely recommend this product!
Vera  M.
21 reviews
This is my all time favorite lotion I always use. For this product it comes with a good price and this daily moisturizing lotion doesn't have a strong scent of anything, and I use this all the time all year round. I'm always re-buying this because it makes my skin feel better especially during the summer if I get burned, or during winter when my hands are dry.
Clare r.
Los Angeles, CA
259 reviews
My go to moisturizer!! There are not a lot of lotion that made my body feel moisturizer while not being sticky or heavy, but this one does just that. I love how it doesn't have a scent so it would not conflict with your perfume or anything, highly recommend!!
Evelyn C.
139 reviews
The smell of this lotion is the biggest turn-off. Other reviews described the smell as earthy and oatmeal-like, but it smelled like bad packaging and tires. This is very gentle on the skin, and can be found in any US store, but overall I wouldn't buy it again.
Jessica C.
Fresh meadows, NY
48 reviews
Basically my daily life saver. it really does hydrate the skin and it doesn't have a smell which is perfect for sensitive skin. the bottle is small enough to carry around but big enough that you won't feel bad for using more to moisturize the body and not just the hands
Jennifer R.
3 reviews
This is the only lotion that actually moisturizes my skin without leaving it tacky or oily. It's prices well, smells great, lasts a long time and you can buy it pretty much anywhere. I highly recommend this if you don't like most lotions and need the moisture.
Linda C.
112 reviews
The product design of this bottle is simple and I feel like it goes with the brand. The scent is nothing special, but it does not smell bad, so I like that. The product itself when you use it does not feel super oily and sticky, so that's a plus! I would buy it again.
Katherine R.
117 reviews
I love this lotion. It has a very soft scent and it keeps my skin moisturized all day long. It is not greasy and absorbs into the skin really well. I purchased this at target. It makes your skin feel hydrated and I would recommend it to others for sure.
Emily B.
San Jose, CA
30 reviews
Love this lotion. It works great on my skin. I like that there is no scent and it doesn't leave any gross residue on my hands after applying. The only thing I don't like is the pump. I have had multiple bottles where the pump doesn't work once there's only about 2.5 inches of lotion left in the bottle. Plenty enough that it should work but it doesn't.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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