Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,631)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Brittney R.
Sacramento, CA
38 reviews
I love all the aveeno body washes! They smell so fantastic. I believe it is worth the price which actually isn't to pricey. I also love the lavender and oartmeal line they have for babies. Does well for sensitive skin. I also love the lotion and would definitely buy again.
Olivia H.
Sterling Hts, MI
143 reviews
I love this lotion and wash. It's the only lotion I use on a consistent basis. I turned to it years ago when my legs were so dry and itchy; everything else I used seemed to make it worse. Not Aveeno! It soothed and moisturized without irritating. My go to lotion forever!
Haley L.
Fenton, MI
23 reviews
I love this bundle. Its a great "bang for your buck". It is very effective. It makes my skin feel soft and gets rid of dry skin. My family has been buying this as long as I can remember. I would recommend this product to anyone. Once mine runs out, I plan to buy it again!
Maria R.
Los Angeles, CA
217 reviews
Loving Aveeno . When cold season starts my hands dry up and that's all I use to keep my hands nice and soft .. it also helps with dry skin I've been using this product for my daughter for 15 years and it keeps your skin nice and healthy it helps with dry skin
I usually dont wear lotion because of the greasy feel it gives my skin. But NOT this one! It is amazing! My hands get very dry, chapped, and craked in the winter, and I can put this, maybe, 2-3 times in one day, and my hands are feeling SOO much better by the end of the day. The smell is not overbearing at all and smells more natural which another reason I love it. Highly recommend!!
Dana R.
22 reviews
Highly recommended , especially if you have dry skin. The scent isn't strong and it leaves your skin soft. I purchased mine at Walmart there's no problem with it I apply it twice a day every day. Or even once a day will do too . I say try this product you won't regret it
Tasha D.
Sterling, AK
3 reviews
I have been using the Aveeno natural lotion for myself for a while now and I have pretty sensitive skin. My face seems to be more sensitive than my arms and legs so I am happy that I have found a product that doesn't feel like my face is burning. I also like that it does not leave an oily feel or sticky feel on my face.
Summer D.
24 reviews
It feels really great on the skin. It doesn't leave a sticky or heavy residue on the body like some other products. I'm not sure if it's just my skin type but it doesn't really do anything for my dry skin. So I would suggest something else for dry skin but that's just me.
Krista L.
Wilmington, NC
764 reviews
This is such an amazing lotion! It has a great consistency that absorbs into the skin for the ultimate moisturizing effect. It has a nice light scent and is perfect for my super dry skin. I can’t say enough good things about Aveeno. They are top notch with their products.
Maddie D.
Pomona, CA
20 reviews
I always use Aveno body lotion and I have for the last 7 years of my life! It's thankfully fragrent free and it fully hydrates my skin. I have sensitive skin and I'm so happy that I found a body lotion that does its job and doesn't irritate my skin at all! I love the price of this especially since I use this everyday!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.