Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,614)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Vanna L.
Colorado Spgs, CO
947 reviews
While Aveeno face products don't seem to agree with me, their body products are some of my faves! Super gentle on skin and I feel so clean afterward! Definitely one of my favorite drug store body washes. The lotion is lovely too, very light and it has a natural, pleasant scent that sinks in quickly and doesn't leave me feeling greasy or oily. Definitely repurchase!
Mikayla T.
6 reviews
I use this product nearly everyday! I use it as a face lotion to help the harsh winters, and it definitely helps a lot. The only issue I have with it is how it feels a little thin, the texture is a little strange...almost watery. It works well, but I hate the feeling of it on my hands. I usually wipe the excess residue off.
Bella V.
28 reviews
This lotion is like a staple in My house. I always have one in the bathroom, and a smaller one I can bring on trips as I travel alot. Gentle enough for My sensitive skin, love the scent, not overbearing at all. I use it every single day and am always complimented on My skin!
Bernie K.
Fairfield, CA
43 reviews
This continues to be my go to lotion! I have such dry sensitive skin & it soothes my skin keeping it soft long after I've applied the lotion.
The scent is mild so it's not bothersome or overpowering. I will definitely purchase it again.
Braleanne O.
7 reviews
For the longest time, I was looking for a lotion that didn't make my skin burn and irritate when I got out of the shower. I've tried countless fragrance free lotions and none of them made me as happy as Aveeno does. I have eczema and the older I get, the worse it is. Aveeno has helped calm my eczema and I thank it everyday!
Lillian V.
Ft Lauderdale, FL
55 reviews
This is my go to lotion! I use it everyday after I shower, it leaves my skin so soft. I like that it doesn't have a scent because I have very delicate skin. It took me a while to find my go to lotion and if I ever want to be scented I just add a layer of scented lotion over it!
Sara Z.
Phoenix, AZ
393 reviews
This product was pretty mediocre for me. I felt like the product moisturized my skin at first, but left me feeling dry a half an hour into wearing it and I felt like I constantly needed to keep reapplying to have soft, moisturized skin. Not exactly what I'm looking for in a lotion.
Shaunna C.
Portland, OR
63 reviews
This is one of the lotions I keep in my purse and use daily. I love Aveeno products because they have great ingredients that do wonders on my dry and sensitive skin and the texture is perfect for me. It's light, but doesn't just come squirting out of the bottle. I can use a small amount for a ton of area.
Arianna P.
16 reviews
I can only review the lotion portion. But, we have used this stuff for years. My husband has super sensitive skin and its the only stuff he can use. I have issues with certain brands and they will cause me to get a red itchy rash on my hands but this particular ones doesn't!
Tiff W.
43 reviews
I love this lotion! the price of this pack is great. I got it at Sam's club for $11. I'm still on the first bottle and I love that it comes with a travel size one - it's perfect to throw into my purse. This is a lore heavy duty lotion, but it doesn't feel greasy or gross. It absorbs into my skin quickly and it's easy to spread around. I've definitely noticed a difference in my skin!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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