Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 582 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,613)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Melody R.
Glendale, AZ
4 reviews
We love aveno. My husband has very sensitive skin to where he gave up trying to use lotion. One day I purchased a bottle of this and we all were so pleased with it! It makes your skin super soft but not gross and oily.. I strongly recommend it! It's a bit pricey but when coupons come out I get a few bottles... also try the coconut scent 😍
Marisa R.
Monterey park, CA
85 reviews
This is life! My daughter has sensitive skin and in all her little crevices of her body she always seems to be irritated most. Once I have learned that this was the product for her I never bought another product. This is her daily moisturizer and mine I love it it does the job I know it's going to work. In the summer in the winter weather he protects your skin most of all her irritation has subsided.
Maggie C.
Sacramento, CA
78 reviews
I like using this lotion. I usually apply this lotion after my shower when my skin is still wet. When I keep using it everyday, my skin becomes so smooth like baby's skin. It is very effective I would say, the price is affordable for such a great product. I would recommend it to other.
Tanya M.
Elk Grove, CA
6 reviews
This is the only lotion I use! It is very moisturizing I use it everyday specially after i shower it leaves my skin nice and soft. I purchased this at my local target for a great price they also hAve specials on these lotions which is very convenient. I would recommend this to anyone!
Annie S.
5 reviews
I typically don't use lotion, but in the winter my lips and hands become very chapped and bleed. I use Aveeno because I can use it for a few days to heal my skin and then stop using it. It is not as oily as most products and the daily moisturizing does not have a scent which I prefer.
Heather W.
Roseburg, OR
31 reviews
This is the only lotion I will use. I have tried every lotion out there and this is the best! Gives me just the right moisture without leaving my hands greasy. I love that it doesn't leave my hands feeling dryer than when i started like some lotions tend to do for me. Love love love!!!
Helen L.
Berkeley, CA
19 reviews
I have been using this product for 4 years now, and I love how it is so gentle and moisturizing on my skin. I have sensitive skin, so it really helped. I usually buy the big pack from Costco and I love how it comes with a pump, for hygienic purposes. I love definitely keep repurchasing!
Yesenia V.
Rochester , NY
4 reviews
Aveeno is such a great product.... The moisturizing lotion is such a thick lotion that really leaves you soin moisturize and radiant...........love how my skin feels after i put it on... Usually i apply after taking a shower... Lasts much longer because your skin is already wet.....
Andrea C.
Canoga Park, CA
13 reviews
I absolutely, absolutely love Aveeno's moisturizing lotion! First of all, it doesn't have any scent which is a huge plus for me because I have a scent sensitivity to plenty of skin products. Second, this lotion leaves my skin very soft. I use this right as I get out of the shower, and it just absorbs into my skin quickly. Highly recommend this to everyone who is looking for a soothing, unscented lotion.
Casey S.
82 reviews
I love aveenos naturals stuff. The body wash is great, but the lotion has been my jam for many years now. My favorite thing about it is it's scentless. It doesn't irritate my skin and it really moisturizes without a greasy feel. I can't count the amount of times I've bought that lotion.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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