Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 586 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,663)
Q&A (144)
Media (414)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Catherine S.
Washington, DC
47 reviews
Literally the best moisturizer I have ever used. I keep two bottles at home, one on my desk at work, and a little bottle in my bag at all times. It doesn't leave a greasy residue or funky texture in your hands or body after application and it soaks in pretty quickly 10/10 highly recommend.
Jennifer J.
newburgh, IN
104 reviews
Loved how it soothed my allergies and itching on my arm, no scent. It last a long time and doesn't require a lot to wash with or lotion to go a long way! The pump on the lotion is nice because it locks if kids are around! Would def recommend to others! I trust it with my sons skin and mine
Sarah P.
Washington, DC
9 reviews
I've struggled with dry, itchy skin for most of my life, so finding a body wash that leaves me feeling clean but soothed was such a relief! This goes on gentle and doesn't dry me out. I also love the comforting scent. It's a little pricey, but well worth it for an itch-free night's sleep.
Kim O.
Yonkers, NY
113 reviews
Sadly my lotion has been discontinued. Its the cooling menthol one and it seems to be the ONLY one that helps when I have one of those itches (even when it's not dry skin on my hand) that just won't go away no matter what you do. I hope they have something else with the menthol in it though.
Kerry C.
Berea, OH
58 reviews
I use this daily when I get out of the shower. It leaves my skin feeling silky smooth for hours without feeling sticky. The only thing I do not like is that it does not seem to last very long. If I put it on in the morning I notice around mid day that y arms and legs start to feel dry again.
Lili A.
Milton, VT
9 reviews
I love this lotion, I use it every night after I get out of the shower. I use both this lotion and Amlactin together to help keep my skin soft. There is a soothing scent that isn't too strong like a scented lotion that one might buy from bath and body, or the body shop. Highly Recommend.
Kelly M.
6 reviews
Year round favorites for me. I reach for these in deep winter most of all. I've found no other products that keep the dryness at bay like these. Gentle on the skin and yet so effective. Safe for all the members of your family and friendly to those with sensitive skin. Very lightly scented, deeply moisturizing and such a great value. Many products on the market make a lot of claims, but Aveeno delivers.
Tonatzine F.
Los Angeles, CA
8 reviews
This is hands down my favorite moisturizer. i use to use the clean and clear dual action lotion and it ended up drying my skin. i started using this when i got it in my ipsy bag and i love it. its so amazing and affordable. it leaves my skin hydrated and smooth. i definitely recommend it.
Kathryn H.
Lakemoor, IL
11 reviews
I have very sensitive skin and cannot use most scented lotions. This lotion has no scent and is very thick and moisturizing. I love the creamy texture and it hydrates my skin for a few days. I would definitely recommend this lotion for use on anyone, especially people with sensitive skin.
Sarah G.
13 reviews
This really is the best daily moisturizing lotion. I keep some in my kitchen, bathroom, and a little one in my purse. I don't like greasy or overly fragrant lotions on my hands so this one it perfect. I especially love using it in the winter when my hands are super dry after washing them (and with two small kids I wash my hands and their hands all the time) so I always keep some avenue lotion on hand.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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