Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,632)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Kerry C.
Berea, OH
58 reviews
I use this daily when I get out of the shower. It leaves my skin feeling silky smooth for hours without feeling sticky. The only thing I do not like is that it does not seem to last very long. If I put it on in the morning I notice around mid day that y arms and legs start to feel dry again.
Alicia A.
Baltimore, MD
7 reviews
I LOVE AVEENO lotion !! I have it in the shower, on the sink, upstairs, downstairs, in my purse, and in my car. I never leave home without it. I've tried lots of different lotions and none hold up like AVEENO. It goes on smoothly, absorbs quickly, and lasts forever.
Lili A.
Milton, VT
9 reviews
I love this lotion, I use it every night after I get out of the shower. I use both this lotion and Amlactin together to help keep my skin soft. There is a soothing scent that isn't too strong like a scented lotion that one might buy from bath and body, or the body shop. Highly Recommend.
Melanie S.
95 reviews
I'm in love with this daily moisturizer because it leaves my body feeling soft and smooth to the touch. I like the way this product get absorbed within my skin. I especially like using this product on my face as a base for my makeup. This product is great for people who also have dry skin.
Sarah P.
Washington, DC
9 reviews
I've struggled with dry, itchy skin for most of my life, so finding a body wash that leaves me feeling clean but soothed was such a relief! This goes on gentle and doesn't dry me out. I also love the comforting scent. It's a little pricey, but well worth it for an itch-free night's sleep.
56 reviews
Both the body wash and the body lotion are very gentle and they keep my skin from itching. I love using these especially in the winter when it is very cold and dry and in the summer when it is very warm and dry because they help keep my skin moisturized and hydrated even hours after use.
Tonatzine F.
Los Angeles, CA
8 reviews
This is hands down my favorite moisturizer. i use to use the clean and clear dual action lotion and it ended up drying my skin. i started using this when i got it in my ipsy bag and i love it. its so amazing and affordable. it leaves my skin hydrated and smooth. i definitely recommend it.
Alia A.
Miami, FL
31 reviews
Affordable everyday lotion for sensitive skin, it's gentle on the skin and has never irritated my skin even the days I apply after shaving! It doesn't have a scent and I always like to have a little bottle of this even if it's the travel sized at target for $1.29.
I gave it four stars simply because the ingredients could be a little better
Kelly M.
6 reviews
Year round favorites for me. I reach for these in deep winter most of all. I've found no other products that keep the dryness at bay like these. Gentle on the skin and yet so effective. Safe for all the members of your family and friendly to those with sensitive skin. Very lightly scented, deeply moisturizing and such a great value. Many products on the market make a lot of claims, but Aveeno delivers.
Kim O.
Yonkers, NY
113 reviews
Sadly my lotion has been discontinued. Its the cooling menthol one and it seems to be the ONLY one that helps when I have one of those itches (even when it's not dry skin on my hand) that just won't go away no matter what you do. I hope they have something else with the menthol in it though.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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