Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,632)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Maggie  C.
1 review
This has been my go to lotion ever since I tried it 5 years ago from target, it is the best at keeping my skin moist and feeling fresh. It is lightweight and is not offensive to my nose. I love using this because its great for summer (not sticky and heavy) and winter (keeps skin from drying out).
Emily M.
Fairborn, OH
22 reviews
I have unbelievably sensitive legs and all winter long they are dry dry dry. I have tried many different brand of lotions on my legs and the remains the ONLY lotion that doesnt cause my legs to break out in little red itchy bumps. Not only that it lasts all day long and a little goes a long way.
Janine K.
34 reviews
Currently LOVING this brand. I've had really dry skin lately due to the weather getting significantly cooler and I keep finding myself scratching. I put on Aveeno daily moisturizer after I shower and before I go to bed to keep my skin moisturized throughout the day - less flaking, less ashiness, more smooth nourished skin 🙂
Shelby M.
Alameda , CA
335 reviews
This lotion works very well for me. I't spreads nicely and evenly. It's very consistent from bottle to bottle and through the last drop. This is a great size for travel and lasts me around 10 days of daily use. If you aren't traveling you'll get a better cost per quantity ratio on the next size up. Great fragrance free formulation that still smells nice, but light and does a great job moisturizing without being greasy in any way.
Arianna P.
16 reviews
We've used this for years. It actually used to make my hands break out in little red itchy dots, but we kept purchasing because my husband loves this stuff. I don't know if they reformulated it or my skin just got used to it...but it doesn't cause any reaction anymore and is a great moisturizer!
Caroline J.
Raleigh, NC
14 reviews
This is what I use after I shave to keep in the moisture. It's great for sensitive skin, and feels smooth and not too thick, so I really like applying it. While I like Bath and Body Works lotions and their smell, I can't use them because of their added scents. This is a great gentle alternative.
Megan B.
24 reviews
My favorite daily lotion! I've been using this product for years and it always curbs winter dryness. It has a light natural scent to it and can be bought at your local Target or Wal-Mart. I typically use it at night right before bed and occasionally in the mornings if my hands are extra dry. Definitely recommend!
Colleen G.
Saint Marys, PA
9 reviews
I like Aveeno products because they are super gentle on my sensitive skin, and leave me feeling hydrated. I would recommend this product to anyone that wants the continuous hydration and long term effects from a daily lotion. It has a nice smell, and definitely isn't irritating to skin at all.
Elisa M.
Eastford, CT
153 reviews
I like this lotion at lot, but it isn't groundbreaking. There is no scent, so it is not irritating to the nose but it also doesn't smell nice. I use this lotion at night after I shower and in the morning when I wake up. After using for a couple of weeks I notice that my skin is somewhat softer.
Colleen O.
38 reviews
This lotion is thick and leaves an almost oily feeling residue on the skin. It takes a long time to sink in, which can be very unpleasant, but it does eventually leave the skin feeling well nourished and soft. I think for people who can stand a lingering feeling, this lotion is worth getting.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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