Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 582 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,611)
Q&A (144)
Media (410)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Yana S.
Colorado Spgs, CO
116 reviews
I adore the way this stuff smells, it really is moisturizing, and light. Id say its a pretty good value, of course Id rather have more in the packaging though. I would recomend this to a friend. Id buy this item over and over again, because its awesome
Nicole R.
Clearfield, UT
8 reviews
I like having go to products that I always know will work extremely well. Aveeno is a brand that I know and trust. The moisturizing lotion is a go to for my face and body. It leaves my skin so soft and supple with a light fragrance. This lotion absorbs quickly and isn't at all greasy or oily. It's the perfect amount of soothing moisturization.
Laura Y.
18 reviews
This is my top pick for a winter body lotion. It is moisturizing without feeling like it's sitting on top of the skin too long (i.e. fast-absorbing). It has a nice light smell that doesn't compete with my body wash or perfume. I love using a little after washing my hands to combat winter dryness as well and it is a wonderful body lotion to use after showering. Great product!!
Whitney M.
Denver, CO
14 reviews
I'm not usually picky with lotion, so long as it isn't cakey. But my boyfriend has incredibly sensitive skin, practically everything makes him break out in some way, & makes him super itchy. But not Aveeno! He's been using it for years & it has always treated his skin so kindly. It's the only lotion in our house!
Madysen Y.
St George, UT
48 reviews
AVEENO LOTION IS AMAZING! I have never had a single complaint about any aveeno lotion I have used. None of them have ever had a strong scent, very subtle and natural smelling. My family and I all have sensitive skin and this brand of lotion has always soothed our dry skin without being irritating or heavy on our skin at all. I would highly recommend this lotion to anyone with skin.
Katie K.
26 reviews
I've been using this Aveeno lotion for about a decade and it's my ultimate skin care product (fragrance free, not greasy, great for everyday use). It's a nice consistency (not too thick or light) and keeps my skin moisturized. Used to use it 2x/day but noticed it still makes my skin soft and smooth by only applying it 1x/day. I definitely love this lotion so much I'll be using it another decade later!
Edith M.
Pacoima, CA
4 reviews
The thing I like about this lotion Is that although it does moisturize your skin it doesn't add a wet layer of goop to it. Far to many times we try and find a lotion that moisturize our skin only to find out we have to wait a good 7 minutes or so it could lock in and not be awkwardly moist with that oily feel to it. This lotion isn't like that, in under a minute it locks in and I'm free to open door nobs and do what I please versus waiting for it to set in like if it was nail polish. Plus it smells great, although it's not super fragranced.
Cheryl H.
Richmond, VA
6 reviews
I absolutely love Aveeno's Daily Moisturizing Lotion for its natural ingredients. As a cosmetologist who not only does hair care but also formulate natural products, I wash my hands multiple time daily and this product keeps my hands moist and soft-combating dryness.
Hanna S.
62 reviews
This lotion is one of my staples because it doesn't feel heavy or oily on my skin. It just feels natural and it keeps my skin from drying out. That said, I find that unless I am very consistent with using it, it doesn't help much. In other words, it will keep your skin from drying out, but it doesn't really rehydrate it or moisturize it completely. Kind of like putting a band-aid on the problem rather than totally fixing it. Still, way better than most lotions I've used.
Abby S.
111 reviews
I like this lotion because it doesn't cause my sensitive/dry skin to become irritated or break out into hives. It smells nice, but I wish the scent was stronger. It is very faint, but nice and clean. It applies well, but doesn't soothe or moisturize my really dry areas so I'm going to keep searching for my perfect lotion. Overall a nice, affordable lotion.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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