Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,650)
Q&A (144)
Media (412)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Lauren P.
Lubbock, TX
7 reviews
This lotion has left my skin soft and smooth! It doesn't feel too greasy or thick. It goes on smoothly and smells fresh & clean. I used to have a lot of breakouts, but with this lotion my face hardly ever breaks out anymore. People compliment how soft my skin is and I would recommend this product to anyone who is looking for an affordable skin care routine!
Melissa W.
38 reviews
Great lotion to use for all over the body. Does not have a greasy feel when applied to skin. It does moisturize dry skin. It does not cause my skin to breakout on my face either. Best priced places to buy is at Sam's Club or Costco. Has very minimal smell. Great product to have.
Kiran H.
Lorton, VA
9 reviews
Something about the Aveeno moisturizers really turn me off. I've heard so much about them being amazing but they're just average to me. They don't do anything drastically different to my skin. I like the texture and the consistency of the product but the major thing that turns me off about it is the smell. They have that same weird old retirement home smell.
Athena H.
21 reviews
My fiancé suffers from psoriasis and for a while we were using Aveeno lotions to help with the itching. Despite daily use, the Daily Moisturizing lotion did little alleviate the problem. I find this product works fine for moisturizing dry legs and ashy elbows, but honestly functions similarly as any generic lotion. Not worth the increased price tag for me.
Aileen M.
Sunland Park
41 reviews
I liked how the lotion felt both lightweight and creamy at the same time — but I especially loved how it absorbed quickly so I could get dressed and out the door fast. It stands out as something I would use every day and not only when I'm suffering from itchiness.

It's also fragrance-free. I know that's one of the reasons it's so popular — a lot of people love being able to slather it on without smelling like a flower all day, and fragrances in body lotions can be too irritating for sensitive skin.
Pramudita B.
10 reviews
I love that this lotion is sooooo highly moisturizing and is unscented. I love that it is unscented because I can use any kind of perfume scent with this. Also, it is very moisturizing. Moisturized skin holds scents better so if you like to wear perfume I really recommend applying unscented lotion before you spray your perfume! It doesn't feel greasy either.
Tayloranne M.
24 reviews
I was given a large bottle of this by my mother after complaining to her for weeks about the way the Nevada climate just takes all the moisture from one's body. After the first use, I was hooked. My skin gained back all the moisture it lost after the big move to Nevada. It absorbs quickly and leaves skin feeling natural. I would recommend to everyone.
Stacy E.
17 reviews
I love how moisturizing it is and doesn't feel heavy or oily on the skin at all. I literally put this everywhere! Definitely keeps me moisturized through out the day. The only down side to it is that it doesn't have the best smell. Me personally I like moisturizers that smell pretty. The smell on this is that it's pretty basic. But other then that it's pretty good. I'm gonna give the other Aveeno Moisturizers a try.
Rachel G.
127 reviews
I was not a fan of this product. I got it as a sample in my Wal*Mart Beauty Box for the summer season and I was extremely unimpressed. With the texture being so creamy, I thought a little would go a long way. I was wrong. So I added more & just never seemed to get the right amount to easily massage into my skin. It smelled like old plastic, took forever to apply and left the feeling of dry, creamy residue on my skin. I do not plan on buying again, let alone finishing my sample.
Adrienne L.
26 reviews
My sister had this and gave it to me bc she's a lotion HOARDER and I loooovveeee it. I hate how some lotions are greasy and make you feel sticky and slimy after and just kinda stick on your skin and make you feel like you need a shower 😂 this is smooth and creamy but not too creamy and hydrates really good but also absorbs well so it doesn't feel gross.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.