Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star1%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 573 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,486)
Q&A (141)
Media (406)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Angie G.
188 reviews
I have a mini bottle of this lotion that I keep in the pocket of my scrubs because my hands get really dry from constant washing. I like that it's scent free so I feel comfortable using it around my patients, it moisturizes skin without the greasy/slippery feeling, and I feel as though I have to reapply it less than other lotions that I've owned . The full size (18 oz) can be purchased at Walmart for $8.97.  It's a great price and leave my hands feeling soft, repaired, and nourished. I highly recommend this product.
Janine B.
Philadelphia , PA
80 reviews
My friend recommended this so I went and got a bottle at rite aid for 7 bucks!! This is a great lotion for people with dry skin who don't like scented lotions because this one has no scent which I love. Leaves my skin feeling silky and smooth. I would say it's a thick but creamy formula that blends in well and absorbs quickly. It moisturizers good and my skin doesn't feel dry and ashy after using it. A lot of other lotions dried me out after using them not Aveeno. Some lotions leave your hands oily and greasy after not this one. Would def recommend!
lana v.
14 reviews
I don’t have a daily moisturizer for my daily make up every day make up but I do have my active naturals daily moisturizing lotion and it works so well my face in the morning is always ashy and this daily lotion fix it and moisturize my face so well it’s like a moisturizer in it and it works for my make up so I use every day and I’m running out so I need to go buy one and you should to !!
Esha Z.
Lorton, VA
133 reviews
I've used this most of my life and I love this, it gets the job done, doesn't really have a scent (no fragrances) and its smooth. It does have a silicone ingredient in it (just 1) so if that bothers you I wouldn't get it but I really don't think this clogs my pores or anything... Frankly this is the only lotion I've used that doesn't break me out. (I work at bath & body works and that lotion breaks me out if i apply it anywhere that isnt my hands or feet) . I will continue to use this and it lasts a long time so it's worth the money!
Evelyn H.
Houston, TX
70 reviews
Purchased at: Target
I use this for my hydrated face but I do like it I would put this after I take a shower it's light and it lasts 24 hours which isjt pretty bad I think it can cheap if you buy like the whole package but it can help you not have a dry skin and be social and moisturise also it protects your skin !! Also in non-greasy I recommend you to try it out it also for delicate face because my face can't use any product it has to be specific which this one hasn't affect me or any allergic reaction . I recommend you to buy it once again . Have a nice day !
Elena W.
Detroit, MI
47 reviews
I have dry skin, and especially during winter skin can start peeling off and my leg gets extremely dry. I've been using this lotion for about a month. This lotion is pretty moisturizing and goes on and absorbs quickly. But when you first apply it, there is a slightly greasy feeling, that greasy feeling does absorb quickly though. If you have dry skin like I do, you do have to apply this lotion often, so its not as longlasting like some other lotions I've tried. I think this would work best on normal skin?
Allison M.
Springfield, MO
107 reviews
I was pretty happy with this Aveeno Active Naturals Daily Moisturizing Lotion. I don't use lotions very often, but when I do, I look for lotions that don't feel sticky or that don't just sit on top of your skin. This lotion is suppose to absorb in seconds with a powder-like feel, but I don't think it feels like powder, it just absorbs so quickly that it doesn't feel like you have lotion on. It also lasts a long time and it did not irritate my skin. I would definitely recommend. @aveenous #aveeno #lotion #review
Mary Katherine P.
State Univ, AR
722 reviews
One of the best lotions in the whole world It really is ultra healing and can help even the worst of skins. It feels good when you put it on your skin and your skin feels so soft after. It soaks in fast and never leaves your skin greasy or oily (yuck!!) It is a thinner/runny lotion.... but still really works and doesn't just sit on your skin. It smells clean and you feel fresh after applying it. I love that it is a pump bottle as well. 
Jaimee L.
Reseda, CA
55 reviews
Aveeno daily moisturizing lotion is fantastic especially for someone like myself who suffers from eczema, this lotion is perfect. Its scent free and its very moisturizing which is what my skin requires. Even if you don't have eczema but have dry skin his is one lotion that does wonders one the skin. I have been using this lotion for basically my whole life. Definitely recommend this amazing lotion! You wont regret it.
Jennine W.
Derby, CT
210 reviews
Dry skin has always been an issue for me and Aveeno has helped a lot especially in the winter. It has a lower price point but does gods work that is for sure. My husband always says I have soft skin and that’s due to this lotion. I do tend to get super dry skin in my elbows in the summer and I avoid putting it on that though because it burns that’s the only reason why I only give it four stars
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.