I have Lupus and Rheumatoid Arthritis along with all of it's auto-immune cousins! With these problems come often hives all over my skin. They often itch terribly and I have baskets upon baskets of odd itch creams, lotions, numbing agents, etc. I have found things that work better for itching than this, yes, but if I have hives AND dry skin, this is my absolute go-to product. I love it. I first bought it at my local Walmart for maybe around $5-6? It was definitely worth it and I recommend it to all of my hive-friends!