Aveeno Active Naturals Smart Essentials Daily Nourishing Moisturizer SPF 30


4.1 out of 5 stars
  • 5 Stars47%
  • 4 Stars34%
  • 3 Stars13%
  • 2 Stars5%
  • 1 Star2%


Protect What You Love - With Vitamins A, C & E Active Naturals® Southernwood Noncomedogenic Oil Free Hypoallergenic For great, healthy-looking skin, you have to protect what you love. Sun exposure, free-radicals, environmental toxins and a hectic lifestyle can rob your skin of essential nourishment, resulting in noticeable stressed skin. Formulated with antioxidant Southernwood extract, Smart Essentials™ Daily Nourishing Moisturizer with SPF30 helps keep what s good for you r skin in and what s bad out, replenishing and helping to protect your skin wherever the day takes you . In fact, in a clinical study 100% of women showed an improvement in the look of stressed skin.  Smart skincare that know what your skin needs and what it doesn t because: It keeps the good in... Lightweight formula enriched with antioxidants and vitamins is clinical see more...

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Aveeno Active Naturals Smart Essentials Daily Nourishing Moisturizer SPF 30
Aveeno Active Naturals Smart Essentials Daily Nourishing Moisturizer SPF 30
Reviews (973)
Q&A (6)
Media (19)
  • "I love this moisturizer! Its gentle on my dry skin, and lightly scented. It stays with me all night and I don't have to reapply it. its costly but since you sont jave to use a lot its so worth the price!" in 57 reviews
  • "This product works great on my dry sensitive skin. It is moisturizing but absorbs quickly and doesn't leave my skin feeling greasy." in 55 reviews
  • "It smells nice also. " in 1 review
  • "Had some really dry skin on my face and after two days of using this moisturizer it was cleared!" in 1 review
Jenniffer M.
Goleta, CA
69 reviews
Beauty Junkie Expert Level 1
I picked this up at Kmart because it was on sale and I'm always interested in trying new skin care and I have to say I'm extremely impressed. I ended up only paying about $5.00 for this moisturizer and even full price at $10.00 it's a steal. It has a great, thick consistency, a mild and pleasant scent and absorbs really nicely. It isn't too heavy and the fact that it has SPF in it makes it a no brainer. I think this will be my go-to drugstore daytime moisturizer from now on!
Leonela C.
52 reviews
Beauty Junkie Expert Level 1
With this product I use it when I prime my face right after I do my makeup so my face won’t look ugly and old this moisturizer is a life changer I so love this one and it has a lot of cream so it’s so worth buying its in Walmart, target anywhere
57 reviews
Beauty Junkie Expert Level 1
I like that this moisturizer is SPF and it has a nice smooth consistency. Sometimes their regular lotion is a bit thick but the face lotion is not thick like that. It's very smooth and creamy and feel nice on. I have very sensitive skin and usually can't use anything with a scent but this had a nice light scent and it didn't bother my skin at all. It's just a bit on the pricier end.
susana G.
rosamond ca
64 reviews
Beauty Junkie Expert Level 2
I use this after doing a skin peel mask. Leaves my skin super moisturized and soft. A little goes a long way. The price is awesome too. I’m on my 2nd bottle of it. This is perfect for someone with dry to combination skin. If you get really oily like me be sure to use a matte primer
Rachel W.
25 reviews
This is one of my all time favorite drug store moisturizers! It is my daily go-to. It’s not to heavy, it doesn’t have an overpowering perfume, and it is great for sensitive skin. It is worth every penny. I highly recommend it.
Kimberly B.
28 reviews
This moisturizer made my skin feel great. I loved the texture and the smell. My skin never felt dry. It also helped against any aging. My skin looked brighter. I also saw less fine lines when I used this moisturizer.
Cassie C.
43 reviews
Beauty Junkie Expert Level 1
Nice scent. Very moisturizing. Kind of heavy, I like to use it when my face is feeling very dry. I can't use it every day though because it makes my face really oily. Good for winter.
Joanne F.
Floral Park, NY
381 reviews
Beauty Junkie Expert Level 5
This product is greasy and heavy for me. I️ feel like it’s too thick and makes my skin break out. I️ like the smell and I️ love the brand. Sad that this one was a flop for me.
Kay-Lynne N.
33 reviews
Beauty Junkie Expert Level 1
It's really thick and heavy on my skin, plus it leaves my hands feeling dirty when I apply it. It comes off when I sweat, but it seems to be a good makeup primer
Ginjer R.
Westminster, CO
39 reviews
Beauty Junkie Expert Level 1
I discovered this product back in high school and it has been my favorite facial moisturizer ever since! I love that it contains natural ingredients (like Southernwood which has antioxidant properties and restores the skin’s moisture barrier) as well as SPF30 sunscreen to protect my delicate skin. I’m absolutely obsessed with how amazing it smells, which is really important for a product that goes on your face, so I’m always excited to apply it. I love that I can use it daily because it’s oil-free and doesn’t clog my pores or break me out. Even the packaging itself is beautiful, the bottle feels nice and heavy in my hands and the pump mechanism gives me excellent control over the amount of product dispensed. This has been a staple in my skin care routine for years and will likely continue to be, so I highly recommend it for those like me whose skin needs a daily boost of hydration.
Shawna F.
Worcester, MA
82 reviews
Beauty Junkie Expert Level 4
Is this okay for oily skin?
Rubi S.
238 reviews
Beauty Junkie Expert Level 5
Is this suitable for oily acne prone skin? also is it wearable under makeup?
Anayeli C.
Los Angeles, CA
26 reviews
Beauty Junkie Expert Level 1
Do this work and do this make ur skin smooth
Kathlynn H.
Fresno, CA
53 reviews
Beauty Junkie Expert Level 4
Does this smell like sunscreen?
Nickii M.
20 reviews
Does this smell the same as the coordinating night cream?

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