I started using this wash after my daughter recommended it to me because i began to have dry, itchy skin, and after several uses I began to notice that my skin did not get irritated, nor did it feel dry. i was impressed with the results. I think the price is reasonable considering that you don't need to use a lot to get good results, and a little goes a long way. The scent was mild and pleasing. I would definitely purchase this product again, it goes well with my other Aveeno products I use, such as my body lotion. Aveeno has proven to be an excellent brand in my opinion because I don't have to worry about breaking out or my skin over-drying. My daughter uses the body wash for my grand children because they have sensitive skin, and it seems to work very well, that's one of the main reasons why I rated this product a high mark.