Active Naturals. Lupine Botanicals Gentle Anti-Fade System for Long-Lasting Color Brilliance Keep your color truer longer-naturally. With just one wash instantly reveal your vibrant shine with this rich-lathering shampoo. Our exclusive Active Naturals® anti-fade system features color-fortifying lupine botanical, scientifically shown to seal the cuticle, helping to lock in color for long-lasting, healthy brilliance. Scientifically shown to protect your hair to help extend the life of your color*. Infuses fade resistant moisture and reduces breakage for soft, manageable hair. Developed.