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Aveda Men Pure-Formance™ Grooming Clay uploaded by Andrea K.Aveda Men Pure-Formance™ Grooming Clay uploaded by Benjamin L.Aveda Men Pure-Formance™ Grooming Clay uploaded by Jim H.
Aveda Men Pure-Formance™ Grooming Clay

Aveda Men Pure-Formance™ Grooming Clay

BY AVEDA #45 in Pomades & Waxes

4.7 out of 5 stars
  • 5 Stars83%
  • 4 Stars12%
  • 3 Stars4%
  • 2 Stars0%
  • 1 Star0%
4.79 / 5 based on 24 Reviews

Product Description

Creates texture with a strong, pliable hold and matte finish. Lightweight formula gives you control to create any style.

Aveda’s own pure-fume™ aroma with certified organic spearmint, vetiver, lavender and other pure flower and plant essences

aveda men pure-formance™ grooming clay:

Adds texture and strong pliable hold without adding shine. Its lightweight formula provides the control you need to create any style—with a comb or your fingers


Water\aqua\eau , Canola Oil\huile De Colza , Hydrogenated Castor Oil , Cetyl Alcohol , Oryza Sativa (Rice) Bran Wax , C14-22 Alcohols , Steareth-21 , Pvp , Glycerin , Alcohol Denat. , Aluminum Starch Octenylsuccinate , Silica , Starch Hydroxypropyltrimonium Chloride , Orbignya Oleifera (Babassu) Seed Oil , Boswellia Serrata Extract , Scutellaria Baicalensis Root Extract , Glycyrrhiza Glabra (Licorice) Root Extract , Yeast Extract\faex\extrait De Levure , Hydrolyzed Algin , Calophyllum Inophyllum (Tamanu) Seed Oil , Zingiber Cassumunar (Plai) Root Oil , Malt Extract , Tocopherol , Glycine Soja (Soybean) Oil , C12-20 Alkyl Glucoside , Glyceryl Stearate , Peg-100 Stearate , Zea Mays (Corn) Starch , Kaolin , Sodium Chloride , Fragrance (Parfum) , Citral , Geraniol , Linalool , Farnesol , Benzyl Benzoate , Citronellol , Coumarin , Eugenol , Limonene , Ursolic Acid , Potassium Sorbate , Sodium Benzoate , Phenoxyethanol

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Top Questions See all 7 Q&A

Aveda Men Pure-Formance™ Grooming Clay
Aveda Men Pure-Formance™ Grooming Clay
Reviews (24)
Q&A (6)
Media (3)
Leave a Review
Nonnie M.
Santa Fe Spgs, CA
273 reviews
Beauty Junkie Expert Level 3
I buy this for my son. The hold is fantastic. Stays on all day and still looks good. The smell is good not to strong in fragrant. Your able to work with hair and mold it before it dries. Washes off very easily. Doesn't leave your hair sticky
Ashley C.
Athens, AL
33 reviews
Beauty Junkie Expert Level 1
I recently introduced my husband to Aveda products. I have been using Aveda for years. When I purchased this product for him, of course he loved it! He uses it every day. I also find myself stealing a little each morning to apply to my roots. It's a great texturizer and gives my long hair the extra little bit of body it needs at the roots. Smell is wonderful, like all other Aveda products. I would recommend this grooming clay to anyone!
Bryce T.
2 reviews
I love this stuff. I literally use it everyday of my life! It makes your hair smell great all day long and keeps it nice and in place. You don’t even have to use a lot of it! The price may seem a little expensive, but it’s totally worth it because Aveda has really good quality hair products
April F.
Oklahoma City, OK
238 reviews
Beauty Junkie Expert Level 2
My nephews hair has to have styling clay, otherwise it won't do what we want. All thanks to the hairstylist that styled it, we now are investing in this stuff to use. I'm curious to see how the other brands compare to what we're currently using.
Brittany W.
Warrenton, MO
283 reviews
Beauty Junkie Expert Level 4
Best clay for men and women. I use this on all my Aveda clients who want texture and hold. It has a nice scent without overbearing! This is one of the most bought products at my salon; people see a noticeable difference in their hair when using this.
Pittston, PA
563 reviews
Beauty Junkie Expert Level 5
Love this brand gave my hair so much texture left my hair soft and manageable and has a good smell very affordable doesn't leave residue or your hair sticky I would definitely recommend this product
Shannon R.
10 reviews
Bought this for my friend and he said he absolutely loves this product. He would definitely want to get this product again and it was a very good price for the hair product
Rafael P.
Penitas, TX
10 reviews
Tried this once and haven't stopped buying it since. It makes my hair have texture, but without being too overwhelming. I can run my fingers through my hair to style it later on in the day and it won't leave my hand all sticky. The hold is perfect! If you want a matte look on your hair with great hold, you've found the product you need!
Andrea K.
113 reviews
Beauty Junkie Expert Level 3
My boyfriend uses this to style his hair almost ever day. It's a little pricey. It it lasts for months as he just needs a very small amount to get the job done. It leaves his hair more touchable than other similar products and has a nice smell.
Lauren P.
New Albany, OH
110 reviews
Beauty Junkie Expert Level 2
When I worked for Aveda this was a product I used on a lot of my male clients. Great hold and a matte finish and the smell is absolutely fresh. This product goes above and beyond for an all day hold that isn't stiff or chalky looking.
Cesar G.
Royal oaks, CA
71 reviews
Beauty Junkie Expert Level 2
Does this wash off easily? I don't want to damage my hair.
Alex H.
Los Angeles, CA
91 reviews
Beauty Junkie Expert Level 1
How is the hold and texture on this product? Will it leave my hand sticky if I run my hand through my hair?
Cesar G.
Royal oaks, CA
71 reviews
Beauty Junkie Expert Level 2
Does this wash off easily?
Will A.
195 reviews
Beauty Junkie Expert Level 2
Does the product come off easily when showering?
Cassie B.
Columbia, MO
40 reviews
Beauty Junkie Expert Level 1
Does anyone know of a dupe for this? My hubby swears by it, but he doesn't love the cost!

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