Love love love anything Aveda. This is the brand my hair dresser uses oh my hair and I love every one of their products. Honestly, what first attracted me to this product was the smell. It smells amazing. The smell stays in my hair all day long, I get so many compliments. But more about the product.. this detoxifier is amazing. I don't treat my hair the best. I'm an avid flat iron/curling wander lol. So this product corrects all my wrong doings and makes my hair feel as good as new. It leaves it feelings stronger, shinier, and just overall healthier. I wouldn't recommend using this product everyday. I use it about one a week.