I remember a friend with lighter skin then me gave this whole bottle to me for free. She told me that the bronzers in it was too dark for her, so i gladly took it off her hands with my native american skin. Let me just say, this lotion has to be one of my favorite lotions i have ever owned. It lasted me almost 3 years worth of tanning and thats saying alot. (I switched different lotions all the time, advanced tanners do) and i loved this lotion. The smell, consistency, and quality of this lotion was superb! I remember just a couple of sessions and i would be brown as a bisquit (tan easily anyways) but after three sessions i was super dark! I am a Jersey shore finatic, and will always be. This lotion will always be in my heart because i loved it soooo much! Jwoww's products have always been top of the line. The girl knows her tanning lotions. I would recommend this lotion to women with darker skin tones as in (Olive, tan, beige) because it can appear orange on fair skinned people.