The Austin Story: Austin's tradition of excellence and quality has been passed along for more than three generations. From our simple beginning to becoming one of the largest snack cracker makers in the country, our commitment to using only quality ingredients has remained constant. We start with rich, flavorful fillings, like smooth peanut butter or real cheese and layer them between two of our hearty, delicious snack crackers. It adds up to the perfect snack, good any time and any place. Enjoy the tasty tradition of Austin® snacks.