I’ve been using this for the past 5 years. Super gentle to the gums and teeth and cleans well. It may not contain fluoride for that whitening option but at least my teeth hasn’t decayed that quickly or at all since using this. I cheat when I travel and sometimes I regret cheating.

I love this toothpaste. It has a licorice flavour to it and is always a pleasant experience when I brush my teeth. I use this product twice daily and love how it feels on my teeth and gums. I've always had sensitivity and it's been lessened significantly from using this product