Auntie Anne's®It's not just a pretzel. It's Auntie Anne's.Auntie Anne's got its start in 1988 when Anne Beiler bought a stand in a Pennsylvania farmer's market. After some experimentation, "Auntie" Anne created a hand-rolled soft pretzel recipe that customers quickly dubbed "better than the best you've ever tasted." The popularity of Auntie Anne's pretzels grew first by word of mouth, and then through franchised bakeries. Around the world, guests savor Auntie Anne's fresh, hot, golden brown soft pretzels in malls, airports and travel centers, colleges and universities, and entertainment centers.