I’m completely over the matte lip trend and love a glossy lip. What I don’t like is how sheer most lip glosses are. Sure, you can layer them over a lipstick, but that makes every retouch a two-step process and I don’t always have enough time for that during the day. This gloss is almost like a combination lipstick/lipgloss. It is opaque and richly pigmented, but has the shine of a gloss. It’s moisturizing so it leaves your lips feeling better than before application, and it definitely does deliver a plush pout look as the name promises.