Arm & Hammer has been around for ages! And it's for no reason, this baking soda is supper resourceful for many reasons. The price is stupid amazing. The ingredients are beneficial in so many ways. First off you can use this to whiten you're teeth naturally. Just don't do it every day because it's abrasive. Second it's pure greatness for using it as a non chemical shampoo. It leaves you're hair supper soft and stripes all the chemicals in you're hair, it also unclogs pores on you're scalp. Thirdly you can use it for acne/ blackheads and even drink it to help you're digestive system.