This is probably one of the best tooth pastes I have ever used for removing stains from my teeth. Within a week I saw a significant difference in my pearly whites, however, I am not a fan of the experience with the tooth paste. It feels like a paste with the baking soda making the texture a bit gritty. It also doesn't "lather" well like many other brands, the paste seems to disintegrate while I'm brushing and doesn't foam. I am not a fan of the taste either, it's minty but it's almost a plasticky mint flavor, it's odd. I don't think I will buy this again, I originally received this toothpaste for free with a coupon deal.