The Ardell Pro Brow Building Fiber Gel is definitely worth trying! I would even compare this to the Benefit Gimmie Brow but at a much friendlier price. I have the shade 'dark brown' and this works perfectly with my hair color. There are other standard shade choices available so there's a match for everyone. It features a small precision tip applicator (like a mini mascara wand) which I really prefer when using a fiber brow gel. This gives you easier placement and control of the product. This creates a natural looking thicker brow so you can instantly shape and set brows and arches like a pro! This is also perfect for those who don't have as much time to fuss with there brows in the morning or don't like the look of pomade or powder.