Ice cream is a misnomer, but it is pretty darn close! Be prepared to want to eat the whole thing. The Brownie Blast tastes just like that, with maybe a smidge less chocolatey flavor. It doesn't quite measure up to the Halo Top chocolate flavors in terms of authenticity, but Halo Top also uses real dairy. The trick is to LET IT THAW. Seriously girl, do not try to eat this straight out of the freezer. Either 15 minutes on the counter or follow the instructions on the container to defrost in the microwave. Once it thaws, it is pretty creamy with good chewy bites of brownie.