i use this hair dye every time when i re-dye my hair it make my hair smell so good and im always getting compliments when i use it, it also comes out very vibrant and fades very beautifully !

This color is so pretty! I have used it over 10 times on different occasions and it always turns out beautiful. My favorite was dying my hair neon rainbow with it because it glows under UV lights, like the video shows. I used it on the sides of my hair and as the pink for the rainbow in my hair. It looks a bit orange in one of the photos but that is just because I had dyed my hair before that and the pervious color hadn’t fully come out yet. I cannot recommend this brand enough if you like semi-permanent hair dye.

I applied this dye after bleaching my hair, and the result is far stronger than I could've dreamed for! I can see why arctic fox is such a beloved brand - the results lasted for months, and the initial vibrant colour faded out to a lovely subtle pink after a couple of weeks. The bottle and pre-mixed formula is much more user friendly than many other complicated hair dye brands. You just squeeze it out and apply. This will depend on your hair length and thickness, but unlike other brands where if you have leftover dye you have to bin it, the arctic fox dye will last for multiple dying sessions. My hair is long and thick but I didn't even use half the bottle! I look forward to reapplying with the other half at a later point, and I'll be trying some other colours in the future for sure